Supermarkets and Hypermarkets Segment to Dominate MEA teeth whitening kit market During 2021–2028

According to a new market research study on “MEA teeth whitening kit market to 2028 – COVID-19 Impact Analysis and Forecast by Product Type, by Distribution Channel, and Country” is expected to reach US$ 306.11 million by 2028 from US$ 218.76 million in 2021. The market is estimated to grow at a CAGR of 4.9% from 2021 to 2028. The report provides trends prevailing in the MEA teeth whitening kit market along with the drivers and restraints pertaining to the market growth. Products are easily accessible of products are the major factor driving the growth of the MEA teeth whitening kit market. However, detrimental effects of products and misleading advertisements hinders the growth of MEA teeth whitening kit market.

The MEA teeth whitening kit market is segmented based on by product type, by distribution channel, and country. Based on product type, the MEA teeth whitening kit market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. The whitening toothpaste dominated the MEA teeth whitening kit market in 2020. Based on distribution channel, the MEA teeth whitening kit market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the MEA teeth whitening kit market in 2020. Based on country, the MEA teeth whitening kit market is segmented into South Africa, UAE, Saudi Arabia, and Rest of MEA. The South Africa segment dominated the MEA teeth whitening kit market in 2020.   

BRODIE & STONE; Colgate-Palmolive Company; Johnson and Johnson Services, Inc; Unilever PLC; GlaxoSmithKline plc; Procter & Gamble; Henkel AG & COMPANY, KGAA; and Church & Dwight, Inc by Altair are among the leading companies in the MEA teeth whitening kit market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Unilever developed an oral care whitening kit that contains a film that can be applied directly to the teeth and an actinic light source. The invention provides a simple and effective way for consumers to whiten teeth at home and will help to meet growing demand in this market.

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