
Published On: Feb 2025
Published On: Feb 2025
According to Business Market Insights’ research, the Middle East & Africa snack pellets market was valued at US$ 397.58 million in 2022 and is expected to reach US$ 577.80 million by 2030, registering a CAGR of 4.8% from 2022 to 2030. Rising demand for clean-label, sustainable, & ethical products and rising popularity of RTE snacks among population are among the critical factors attributed to drive the Middle East & Africa snack pellets market growth.
The surge in the consumption of high-quality convenience food owing to changing lifestyles is one of the biggest trends in the food industry. A hectic lifestyle and extended working hours drive the demand for ready-to-eat food as consumers want to save cooking time and effort. Moreover, the rising number of dual-income households in developed and developing countries also contributes to the rising demand for packaged food. Ready-to-eat (RTE) snacks are also witnessing massive demand, especially among working professionals, due to the rising snacking trend in corporations. Small coffee and snack breaks to relieve work stress drive the demand for RTE snacks. Light snacks such as popcorn, chips, and puffs are popular among the younger population and children. The rising demand for RTE snacks is driving the Middle East & Africa snack pellets market. Snack manufacturers are focusing on offering snacks with innovative shapes and textures to attract a large number of consumers. For instance, in June 2022, GEA Group developed a new snack format called “Cinderella’s Slippers," a snack pellet shaped like a slipper. The new format is developed to meet the challenge of dipping the snacks in the sauce without getting the fingers coated. The Cinderella Slippers snack pellet is available in three versions: Classic, Perforated, and Ribbed. Thus, the rising popularity of RTE snacks among consumers and growing innovations drive the Middle East & Africa snack pellets market.
On the contrary, growing production cost hampers the growth of Middle East & Africa snack pellets market.
By source, the Middle East & Africa snack pellets market is segmented into potato, corn, rice, tapioca, multigrain, and others. The potato segment held 35.4% share of Middle East & Africa snack pellets market share in 2022, amassing US$ 140.74 million. It is projected to garner US$ 199.36 million by 2030 to register 4.4% CAGR during 2022–2030.
In terms of type, the Middle East & Africa snack pellets market is segmented into plain and flavored. The plain segment held 86.0% share of Middle East & Africa snack pellets market share in 2022, amassing US$ 341.82 million. It is projected to garner US$ 492.03 million by 2030 to register 4.7% CAGR during 2022–2030.
Based on form, the Middle East & Africa snack pellets market is segmented into laminated, die face, tri dimensional, and others. The laminated segment held 37.7% share of Middle East & Africa snack pellets market share in 2022, amassing US$ 150.06 million. It is projected to garner US$ 214.18 million by 2030 to register 4.5% CAGR during 2022–2030.
Based on country, the Middle East & Africa snack pellets market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 53.0% share of Middle East & Africa snack pellets market in 2022. It was assessed at US$ 210.84 million in 2022 and is likely to hit US$ 299.48 million by 2030, registering a CAGR of 4.5% during 2022–2030.
Key players operating in the Middle East & Africa snack pellets market are Bach Snacks SAL, Crunchy Food FZE, Mafin SRL, and Societe Cooperative Agricole Limagrain, among others.
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