At 3.4% CAGR, the Middle East & Africa Skin Toners Market is projected to be worth US$ 61.00 million by 2028, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa skin toners market was valued at US$ 49.95 million in 2022 and is expected to reach US$ 61.00 million by 2028, registering a CAGR of 3.4% from 2022 to 2028. Benefits of using skin toners and innovative product launches and advertising expenditure by key market players are the critical factors attributed to the Middle East & Africa skin toners market expansion. 

In recent times, health and skin care awareness has increased significantly among consumers across the region. Consumers are seeking products that help them look youthful. Due to increased disposable income, consumers are willing to spend a tremendous amount on skincare products that make their skin appear healthy and radiant. People also spend extensively on personal care products as they are conscious about their appearance in social settings. Due to the increasing pressure to look good in an image-focused society, people are dedicated to researching the best products for their skin type. All these factors significantly influence the demand for skin care products across the region. Skin toner infuses skin with nutrients, brightens the tone, balances the pH level, boosts hydration, and minimizes the appearance of enlarged pores. It helps to remove deeply absorbed makeup residue, dead skin cells, and grime from the skin's pores. Hence, using a skin toner helps simplify the absorption of other skin care products. Moreover, skin is naturally acidic and has a pH level of ~4.7. However, ordinary soaps and other traditional cleansers are alkaline in nature. Hence, applying a product with a different pH level to the skin can disrupt its usual functions, potentially leading to dryness, oiliness, or irritation. Although skin pH can recover easily, a toner can quickly balance pH levels. Along with providing an additional cleanse, toners also help restore the skin with nutrients that are removed by traditional cleansers. The application of toner often makes the skin softer and smoother. A toner can even help with stubborn issues such as redness. All these properties and benefits of skin toners are boosting their demand across the globe, which is driving the market growth.

On the contrary, increasing cases of counterfeit products hampers the Middle East & Africa skin toners market.

Based on type, the Middle East & Africa skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The hydrating toners segment held 46.1% share of Middle East & Africa skin toners market in 2022, amassing US$ 23.04 million. It is projected to garner US$ 27.56 million by 2028 to expand at 3.0% CAGR during 2022–2028.

Based on category, the Middle East & Africa skin toners market is segmented into organic and conventional. The conventional segment held 93.6% share of Middle East & Africa skin toners market in 2022, amassing US$ 46.75 million. It is projected to garner US$ 56.91 million by 2028 to expand at 3.3% CAGR during 2022–2028.

Based on distribution channel, the Middle East & Africa skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The health and beauty stores segment held 33.3% share of Middle East & Africa skin toners market in 2022, amassing US$ 16.62 million. It is projected to garner US$ 20.81 million by 2028 to expand at 3.8% CAGR during 2022–2028.

Based on country, the Middle East & Africa skin toners market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. Our regional analysis states that the Rest of the Middle East & Africa captured 40.1% share of Middle East & Africa skin toners market in 2022. It was assessed at US$ 20.05 million in 2022 and is likely to hit US$ 23.71 million by 2028, exhibiting a CAGR of 2.8% during the forecast period.      

Key players dominating the Middle East & Africa skin toners market are Johnson & Johnson Consumer Inc; L'Oreal SA; Shiseido Co Ltd; The Bodyshop International Ltd; and The Procter & Gamble Co, among others.

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