Others Segment is Expected to be Fastest Growing During Forecast Period for MEA Region

According to a new market research study on “MEA Set Top Box (STB) Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Product and Content Quality” is expected to reach US$ 1,776.0 million by 2027 from US$ 1,328.2 million in 2019. The market is estimated to grow at a CAGR of 3.8 % from 2020 to 2027. The report provides trends prevailing in the MEA set top box (STB) market along with the drivers and restraints pertaining to the market growth. Incorporation of set top box with OTT platforms and mounting penetration of high definition channels among consumers and the growing adoption of satellite cable and smart TVs are the major factor driving the growth of the MEA set top box (STB) market. However, burgeoning demand for OTT platforms hinder the growth of MEA set top box (STB) market.

In case of COVID-19, Saudi Arabia, the UAE, Egypt, Morocco, and Kuwait are the main countries facing the economic effects of coronavirus in the MEA region. It is becoming clear with the COVID-19 pandemic spreading through the above-mentioned countries that few can avoid its effects, posing major challenges for all sectors. The outbreak has led to more people staying indoors across the region, thereby, have impacted the high adoption of home broadband for watching videos on-demand over local set-top box connection. For instance, 67 percent of UAE adults make more video calls during lockdown to communicate with friends and loved ones, 78 percent use social media more frequently, and 74 percent watch more TV and movies online. Although this is unsurprising considering the limitations placed in place during the lockdown on social events, the increased use of internet-reliant entertainment brings more demand on home broadband. Moreover, the restriction on outdoor activities has also impacted the telecast of new content on television, thereby decreasing the demand for satellite set-top box. Thus, the above-mentioned factors are expected to have adverse impact on the set-top box market owing to the outbreak of the pandemic.

The MEA market for set top box (STB) is segmented into the product, content quality, and country. Based on product, the MEA set-top box market is segmented into IPTV, satellite, cable and others. The cable segment accounted for the highest share in the market in 2019. Rising government initiatives to track the number of subscribers have influenced the high adoption of cable subscribers across the MEA. Thus, to ensure less discrepancy in satellite telecasting distribution is influencing the growth of the adoption of cable connection across the MEA. Others segment is expected to be fastest growing during forecast period. Based on content quality, the MEA set top box (STB) market is segmented into standard definition (SD), high-definition (HD), and 4K. The standard definition (SD) segment dominated the market in 2019 and high-definition (HD) segment is expected to be fastest growing during forecast period.

Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd. are among the leading companies in the MEA set top box (STB) market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Sagemcom and SFR announce the launch of the box 8 Tv of SFR, co-developed by their teams, a new extremely powerful set-top box that delivers very high-quality picture and sound, and that also associates a voice assistant to control the video and audio entertainment experience with the voice, and integrated loudspeakers.

The report segments the MEA set top box (STB) market as follows:

MEA Set Top Box (STB) Market – By Product

• Cable             
• Satellite                          
• IPTV
• Others

MEA Set Top Box (STB) Market – By Content Quality

• Standard Definition (SD)
• High-Definition (HD)
• 4K

MEA Set Top Box (STB) Market – By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of MEA