At 3.1% CAGR, the Middle East & Africa Printed Signage Materials Market is projected to be worth US$ 2,636.55 million by 2028, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa printed signage materials market was valued at US$ 2,190.75 million in 2022 and is expected to reach US$ 2,636.55 million by 2028, registering a CAGR of 3.1% from 2022 to 2028. Rising focus on using eco-friendly printed signage and growing demand for soft signage are the critical factors attributed to the Middle East & Africa printed signage materials market expansion.

The use of printed signage materials has increased in recent years due to rising competitive advertisement strategies. While manufacturing plastic signage, manufacturers use harmful chemicals and toxic glues that can be absorbed directly into soil and water when discarded and harm the environment. Recyclable printed signage offers more sustainable production and reproduction processes than nonrecyclable printed signage. Materials such as aluminum and plastic can be recycled to reduce environmental damage. Various manufacturers of printed signage materials are coming forward with innovative products to reduce environmental pollution. In July 2022, City Signs launched an environmentally friendly PVC-free banners range. These PVC-free banners can be recycled into pellets used to make car dashboards. In December 2021, Innotech Digital launched Vertex Glacier R-PET Backlit Display Textile, a 180g/m2 material designed for backlit tension fabric displays. Fire-rated B1 material is ideal for information signage used in high-traffic areas such as retail spaces, airports, car showrooms, and museums where the point of sale is required. Therefore, the demand for eco-friendly printed signage is increasing with rising concerns about environmental pollution. Thus, the growing focus on using eco-friendly signage is expected to propel the growth of the Middle East & Africa printed signage materials market during the forecast period.

On the contrary, growing popularity of digital signage hurdles the growth of Middle East & Africa printed signage materials market.

Based on material, the Middle East & Africa printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. The plastic segment held 36.2% share of Middle East & Africa printed signage materials market in 2022, amassing US$ 792.27 million. It is projected to garner US$ 948.29 million by 2028 to expand at 3.0% CAGR during 2022–2028.

Based on application, the Middle East & Africa printed signage materials market is segmented into posters, pop displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. The posters segment held 31.7% share of Middle East & Africa printed signage materials market in 2022, amassing US$ 695.24 million. It is projected to garner US$ 849.09 million by 2028 to expand at 3.4% CAGR during 2022–2028.

Based on end-use industry, the Middle East & Africa printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. The retail segment held 28.5% share of Middle East & Africa printed signage materials market in 2022, amassing US$ 625.07 million. It is projected to garner US$ 790.39 million by 2028 to expand at 4.0% CAGR during 2022–2028.

Based on country, the Middle East & Africa printed signage materials market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 46.4% share of Middle East & Africa printed signage materials market in 2022. It was assessed at US$ 1,017.31 million in 2022 and is likely to hit US$ 1,196.43 million by 2028, exhibiting a CAGR of 2.7% during the forecast period.

Key players profiles in the Middle East & Africa printed signage materials market report 3A Composites GmbH; Antalis; Avery Dennison Corp; IGEPA group GmbH & Co KG; Inapa Investimentos Particip Gestao SA; ORAFOL Europe GmbH; and Spandex AG , among others.

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