At 7.8% CAGR, the Middle East & Africa Portable Evaporative Cooler Market is projected to be worth US$ 258.74 million by 2028, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa portable Evaporative Cooler Market was valued at US$ 165.22 million in 2022 and is expected to reach US$ 258.74 million by 2028, registering a CAGR of 7.8% from 2022 to 2028. Increasing adoption of evaporative cooling in residential sector and organic strategies by manufacturers to meet customer’s demand are the critical factors attributed to the Middle East & Africa portable Evaporative Cooler Market expansion.        

The improving economic conditions across the region, coupled with urbanization, have led to the increased disposable income of individuals. Technological advancements and changes in government and organizational regulations for energy consumption are contributing to the demand for portable evaporative coolers. Therefore, to fulfill the growing demand for coolers in a dry climate, manufacturers are adopting product innovation or new product launch strategies. Below mentioned are a few organic strategies: In September 2022, Hessaire Products, Inc. expanded its portable evaporative cooler line by introducing more coolers in different colors. To address customer’s requirements related to style and color, the company introduced MC18MT (teal blue), MC18M (off-white), MC18V (forest green), and MC18S (sand color) that can be used on evaporative cooler mode or fan-only mode. In April 2019, NewAir LLC (licensing partner of Electrolux) rolled out a new line of misting fans and evaporative coolers for residential purposes. The new product series is available under the Frigidaire brand and offers extensions, which improve experiences of wellbeing in house. Moreover, such products that align with the company’s sustainability goals by providing practical cooling solutions demanding low energy to operate. In January 2019, Larson Electronics unveiled a portable explosion-proof evaporative cooling system to cater requirements of harsh and hazardous work environments. This system depicts features of dry mist technology and a non-sparking fan to cool areas, which lags in having access to old air conditioning. Therefore, with continuous product launches and related strategies, the scope of using portable air cooler will endure to grow, and thereby fueling the overall market growth.

On the contrary, seasonal demand and less adoption in humid areas of portable evaporative coolers hampers the Middle East & Africa Portable Evaporative Cooler Market.  

Based on type, the Middle East & Africa portable evaporative cooler market is segmented into direct evaporative cooling and indirect evaporative cooling. The direct evaporative cooling segment held 93.2% share of Middle East & Africa Portable Evaporative Cooler Market in 2022, amassing US$ 153.92 million. It is projected to garner US$ 244.18 million by 2028 to expand at 8.0% CAGR during 2022–2028. 

Based on application, the Middle East & Africa portable evaporative cooler market is segmented into residential, commercial, and industrial. The residential pharmacies segment held 55.9% share of Middle East & Africa Portable Evaporative Cooler Market in 2022, amassing US$ 92.31 million. It is projected to garner US$ 149.60 million by 2028 to expand at 8.4% CAGR during 2022–2028.

Based on country, the Middle East & Africa portable Evaporative Cooler Market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 36.7% share of Middle East & Africa Portable Evaporative Cooler Market in 2022. It was assessed at US$ 60.57 million in 2022 and is likely to hit US$ 94.39 million by 2028, exhibiting a CAGR of 7.7% during the forecast period.      

Key players dominating the Middle East & Africa portable Evaporative Cooler Market are Breezsol; Constromech; Honeywell International; and PortaCool, among others.   

• In 2020, Honeywell International Inc launched Zeta, which is a 3-in-1 device. It offers the benefits of an evaporative cooler, fan, and humidifier at an affordable price.

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