At 7.1% CAGR, the Middle East & Africa Playout Solutions Market is projected to be worth US$ 180.76 million by 2028, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa playout solutions market was valued at US$ 128.06 million in 2023 and is expected to reach US$ 180.76 million by 2028, registering a CAGR of 7.1% from 2023 to 2028. Increase in demand for personalized broadcasting services and rise in cloud-based playout solutions are the critical factors attributed to the Middle East & Africa playout solutions market expansion.

The broadcasting industry is undergoing revolutionary technological innovations to provide a better user experience. Emerging technologies and innovative workflows such as playout are transforming live news and sports production. The transition is mainly driven by standalone streaming services, linear over-the-top (OTT) providers, and companies such as Amazon, and Twitter bidding for streaming rights. According to Digital Studio, customer demand for personalized TV services is spurring, due to which over half of broadcasters are investing up to 20% of their budget in trialing new customer content or services. Personalizing broadcasting creates opportunities to meet viewer expectations for relevant and regional content and gain new revenues from targeted ads. On-demand video has radically changed consumer behavior. Consumers increasingly expect relevant and engaging TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. As the demand for personalized services increases, broadcasters seek playout solutions to distribute high-quality content in a flexible and scalable way. Hence, the increasing demand for personalized broadcasting services drives the Middle East & Africa playout solutions market.

On the contrary, complexity in integration and privacy concerns hampers the Middle East & Africa Playout Solutions Market.

Based on component, the Middle East & Africa playout solutions market is segmented into hardware, software, and services. The software segment held 55.3% share of Middle East & Africa Playout Solutions Market in 2023, amassing US$ 70.82 million. It is projected to garner US$ 101.74 million by 2028 to expand at 7.5% CAGR during 2023–2028.

Based on application, the Middle East & Africa playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held 36.4% share of Middle East & Africa Playout Solutions Market in 2023, amassing US$ 46.56 million. It is projected to garner US$ 68.29 million by 2028 to expand at 8.0% CAGR during 2023–2028.

Based on country, the Middle East & Africa playout solutions market has been categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 34.3% share of Middle East & Africa Playout Solutions Market in 2023. It was assessed at US$ 43.92 million in 2023 and is likely to hit US$ 65.40 million by 2028, exhibiting a CAGR of 8.3% during the forecast period.

Key players dominating the Middle East & Africa playout solutions market are Amagi; Belden Incorporated (Grass Valley); Evertz; Florical Systems; Harmonic Inc; Imagine Communications; Pixel Power; and Playbox Technology, among others.

• In 2022; Amagi announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace. The partnership elevates Amagi's SaaS offerings to its customers by combining the advantages of Amagi's live and on-demand video infrastructure services with Google Cloud's solutions.

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