At 11.7% CAGR, the Middle East & Africa Playout Automation and Channel-in-a-Box Market is Projected to be Worth US$ 3,399.42 Million by 2031, Says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa playout automation and channel-in-a-box market was valued at US$ 1,399.95 in 2023 and is expected to reach US$ 3,399.42 million by 2031, registering a CAGR of 11.7% from 2023 to 2031. Implementation of unified solution and integration with AI and ML are among the critical factors attributed to the Middle East & Africa playout automation and channel-in-a-box market expansion.

Media companies need solutions to operate their channels efficiently from any place. There is a need for a system where the controller can control the playout and live integration from anywhere. This factor can help media companies to seamlessly coordinate across linear and connected TV (CTV) channels. A common control system ensures consistent and uninterrupted on-air operations. Unified on-premises and cloud playout solutions can enable multisite and multimodal channel origination. The on-premises and cloud playout workflow foster operational continuity by supporting playout engines situated in different buildings, different cities, or split between on-premises and the public cloud. In March 2024, Imagine enabled unified control of hybrid on-premises and cloud playout with the launch of aviator automation. This unified solution helps media companies to grow channel count, consolidate facilities, or merge broadcast and digital workflows. It can further help them achieve economies of scale and operational savings. The multisite and multimodal operations provide the media companies with the lowest total cost of ownership. Thus, the preference for unified solutions is expected to emerge as a significant trend in the playout and channel-in-a-box market in the future.

On the contrary, network limitations hamper the growth of Middle East & Africa playout automation and channel-in-a-box market.

Based on offering, the Middle East & Africa playout automation and channel-in-a-box market is bifurcated into solution and services. The solution segment held 66.1% share of the Middle East & Africa playout automation and channel-in-a-box market in 2023, amassing US$ 925.30 million. It is projected to garner US$ 2,378.69 million by 2031 to expand at 12.5% CAGR during 2023–2031.

By coverage, the Middle East & Africa playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held 67.5% share of the Middle East & Africa playout automation and channel-in-a-box market in 2023, amassing US$ 944.40 million. It is projected to garner US$ 2,205.23 million by 2031 to expand at 11.2% CAGR during 2023–2031.

By vertical, the Middle East & Africa playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held 45.7% share of the Middle East & Africa playout automation and channel-in-a-box market in 2023, amassing US$ 639.31 million. It is projected to garner US$ 1,722.88 million by 2031 to expand at 13.2% CAGR during 2023–2031.

By application, the Middle East & Africa playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held 38.3% share of the Middle East & Africa playout automation and channel-in-a-box market in 2023, amassing US$ 535.71 million. It is projected to garner US$ 1,486.46 million by 2031 to expand at 13.6% CAGR during 2023–2031.

Based on country, the Middle East & Africa playout automation and channel-in-a-box market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. Saudi Arabia held 38.4% share of Middle East & Africa playout automation and channel-in-a-box market in 2023, amassing US$ 537.24 million. It is projected to garner US$ 1,312.18 million by 2031 to expand at 11.8% CAGR during 2023–2031.

Key players operating in the Middle East & Africa playout automation and channel-in-a-box market are Harmonic Inc; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc., among others.

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