At 4.7% CAGR, Middle East & Africa Interactive Display Market is Projected to be Worth US$ 1,516.87 Million by 2031, says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa interactive display market was valued at US$ 1,053.73 million in 2023 and is expected to reach US$ 1,516.87 million by 2031, registering a CAGR of 4.7% from 2023 to 2031. Growing demand for interactive retail display and increasing need for effective collaboration are among the critical factors attributed to drive the Middle East & Africa interactive display market growth.

Interactive retail displays are revolutionizing the way customers shop. The innovative display technology is making the in-store shopping experience more engaging and individualized. Customers are encouraged to interact with items using technology such as touch screens, motion sensors, and augmented reality. Interactive displays dynamically showcase products, allowing for demonstrations of usage, highlighting various features, enabling touch and feel, and developing a greater connection between the consumer and the product. Thus, they provide an engaging platform for giving thorough product information. For example, an interactive display for a skincare company can display ingredients, benefits, and individualized suggestions based on skin type. Interactive displays enable a two-way communication channel between the brand and the customers; customers may leave comments, engage in surveys, or sign up for exclusive offers right from the display. This type of interaction improves the shopping experience for the consumer and provides brands with important information about the tastes and habits of their target market. Interactivity is another emerging trend in window displays. Retailers are incorporating various interactive elements into their window shopping experiences, including touch-sensitive windows, QR codes providing comprehensive product information, and motion-activated window projections. Thus, all the above benefits of interactive displays in the retail sector are expected to propel the growth of the market during the forecast period.

On the contrary, high initial and maintenance cost hampers the growth of Middle East & Africa interactive display market.

Based on product, the Middle East & Africa interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment held 37.2% share of Middle East & Africa interactive display market share in 2023, amassing US$ 391.50 million. It is projected to garner US$ 581.52 million by 2031 to register 5.1% CAGR during 2023-2031.

In terms of panel size, the Middle East & Africa interactive display market is segmented into 17-32 inches, 32-65 inches, and above 65 inches. The above 65 inches segment held 54.1% share of Middle East & Africa interactive display market in 2023, amassing US$ 569.55 million. It is anticipated to garner US$ 843.36 million by 2031 to expand at 5.0% CAGR during 2023-2031.

By panel type, the Middle East & Africa interactive display market is divided into flat, flexible, and transparent. The flat segment held 54.1% share of Middle East & Africa interactive display market in 2023, amassing US$ 570.35 million. It is projected to garner US$ 844.42 million by 2031 to expand at 5.0% CAGR from 2023 to 2031.

Based on industry vertical, the Middle East & Africa interactive display market is categorized into retail & hospitality, healthcare, BFSI, education, entertainment, and others. The education segment held 29.1% share of Middle East & Africa interactive display market in 2023, amassing US$ 306.36 million. It is predicted to garner US$ 481.49 million by 2031 to expand at 5.8% CAGR between 2023 and 2031.

Based on country, the Middle East & Africa interactive display market is categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the UAE captured 41.4% share of Middle East & Africa interactive display market in 2023. It was assessed at US$ 436.67 million in 2023 and is likely to hit US$ 680.68 million by 2031, registering a CAGR of 5.7% during 2023-2031.

Key players operating in the Middle East & Africa interactive display market are Samsung Electronics Co Ltd, PROMETHEAN LIMITED, LG Electronics Inc, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC, and ViewSonic Corporation, among others.

• In June 2021, ViewSonic Corp. launched its ViewBoard 52 series with advanced audio capabilities. With a user-centric design in mind, the ViewBoard 52 Series improves the classroom and learning experience. A highlight of its exterior design is the unique Multimedia Sound Bar, which delivers superior audio to the classroom.
  
  
• In September 2023, BenQ Corporation has announced its next generation of interactive displays, the BenQ Board Pro RP04 and the BenQ Board Master RM04, now offer full support for Google Mobile Services (GMS) and are officially certified by the Google Enterprise Devices Licensing Agreement (EDLA). GMS is Google's collection of applications and APIs.

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