At 7.7% CAGR, Middle East & Africa Healthcare CRM Market is Projected to be Worth US$ 303.92 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa healthcare CRM market was valued at US$ 167.94 million in 2022 and is expected to reach US$ 303.92 million by 2030, registering a CAGR of 7.7% from 2022 to 2030. Increasing acceptance of digital health and mobile CRM solutions and growing emphasis on patient-centered healthcare delivery are among the critical factors attributed to drive the Middle East & Africa hearing market growth.

The increasing trend of accepting digital health and mobile customer relationship management (CRM) solutions in the healthcare sector is reshaping the landscape of healthcare CRM, thereby driving the demand for innovative platforms that streamline patient engagement, virtual healthcare delivery, and mobile care coordination. Increasing acceptance of digital health further helps the healthcare industry leverage digital channels, mobile technology, and enhanced patient experiences to optimize care delivery and patient satisfaction.

The acceptance of digital health within healthcare infrastructure influences integrating care coordination tools, secure messaging platforms, and remote care coordination capabilities to support multi-channel care interactions, facilitate clinician-patient communication, and enhance patient engagement across diverse touchpoints. Additionally, rapid advancements in mobile technologies and applications, new opportunities for integrating mobile health into existing eHealth services, and ongoing expansion of mobile cellular network coverage are among the major factors supporting the proliferation of mobile healthcare solutions such as mobile CRM. As per the International Telecommunication Union (ITU) estimates, there are over 5 billion wireless subscribers, with over 70% living in low- and middle-income countries in 2020. According to the GSM Association, commercial wireless transmissions have reached ~85% of the world's population, i.e., far beyond the reach of the electric grid. The proliferation of wireless communication would help enhance the quality of care and patient health and save huge unnecessary healthcare costs every year by simply assisting in addressing issues such as remote patient monitoring and medical scheduling. The applications of mHealth are likely to expand in the coming years. According to Salesforce, ~52% of hospitals use three or more connected health technologies, including 58% with mobile-optimized patient portals. Thus, the increasing applications of mobile health solutions and increasing acceptance of digital health globally will increase the demand for healthcare CRM in various healthcare infrastructures.

On the contrary, the lack of data security and concerns related to patient information privacy hampers the growth of Middle East & Africa healthcare CRM market.

Based on deployment mode, the Middle East & Africa healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held 59.7% market share in 2022, amassing US$ 100.28 million. It is projected to garner US$ 186.98 million by 2030 to register 8.1% CAGR during 2022-2030.

In terms of product type, the Middle East & Africa healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held 55.0% share of Middle East & Africa healthcare CRM market in 2022, amassing US$ 92.38 million. It is anticipated to garner US$ 173.04 million by 2030 to expand at 8.2% CAGR during 2022-2030.

By application, the Middle East & Africa healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held 37.7% share of Middle East & Africa healthcare CRM market in 2022, amassing US$ 63.34 million. It is projected to garner US$ 118.64 million by 2030 to expand at 8.2% CAGR from 2022 to 2030. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.

By end user, the Middle East & Africa healthcare CRM market is segmented into providers, payers, and others. The providers segment held 45.9% share of Middle East & Africa healthcare CRM market in 2022, amassing US$ 49.36 million. It is anticipated to garner US$ 144.34 million by 2030 to expand at 8.2% CAGR during 2022-2030.

By country, the Middle East & Africa healthcare CRM market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 29.4% share of Middle East & Africa healthcare CRM market in 2022. It was assessed at US$ 49.36 million in 2022 and is likely to hit US$ 90.98 million by 2030, registering a CAGR of 7.9% during 2022-2030.

Key players operating in the Middle East & Africa healthcare CRM market are Pegasystems Inc, Sage Group Plc, IQVIA Holdings Inc, SugarCRM Inc, SAP SE, Veeva Systems Inc, Oracle Corp, ScienceSoft USA Corp, Microsoft Corp, Salesforce Inc, and International Business Machines Corp, among others.


Contact Us
Phone: +16467917070
Email Id: sales@businessmarketinsights.com