At 4.9% CAGR, the Middle East & Africa Hair Wig Market is Projected to be Worth US$ 333.57 million by 2030, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa hair wig market was valued at US$ 227.82 million in 2022 and is expected to reach US$ 333.57 million by 2030, registering a CAGR of 4.9% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment, and rising prevalence of alopecia and hair damage attributed to the Middle East & Africa hair wig market expansion.        

Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the Middle East & Africa hair wig market in the coming years.

On the contrary, rising competition from hair extensions and hair transplant procedures hampers the Middle East & Africa hair wig market.  

Based on type, the Middle East & Africa hair wig market is segmented into human hair and synthetic hair. The synthetic hair segment held 65.8% share of Middle East & Africa hair wig market in 2022, amassing US$ 149.97 million. It is projected to garner US$ 216.37 million by 2030 to expand at 4.7% CAGR during 2022–2030. 

Based on end user, the Middle East & Africa hair wig market is bifurcated into men and women. The women segment held 67.6% share of Middle East & Africa hair wig market in 2022, amassing US$ 154.02 million. It is projected to garner US$  228.65 million by 2030 to expand at 5.1% CAGR during 2022–2030.

Based on distribution channel, the Middle East & Africa hair wig market is segmented into specialty stores, online retail, and others. The specialty stores segment held 74.4% share of Middle East & Africa hair wig market in 2022, amassing US$ 169.60 million. It is projected to garner US$ 248.79 million by 2030 to expand at 4.9% CAGR during 2022–2030.

Based on country, the Middle East & Africa hair wig market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 63.6% share of Middle East & Africa hair wig market in 2022. It was assessed at US$ 144.90 million in 2022 and is likely to hit US$ 203.49 million by 2030, exhibiting a CAGR of 4.3% during 2022-2030.      

Key players operating in the Middle East & Africa hair wig market are Aleriana SRL, UniWigs Inc, JON RENAU, Smiffys (R.H Smith & Sons (Wigmakers) Limited), and MapofBeauty, among others.  

• In March-2023, Celebrity Hairstylist Kim Kimble has joined forces with HairUWear to create the wig collection designed specifically for those with textured hair. These products will come in 14 shades, ranging in price from $299 to $479.   
• In March-2022, Artnature Co Ltd has launched an automatic wig hair transplanter. This has allowed automation of the transplantation process through an automatic wig hair transplanter. This development has helped the company in stabilizing the supply structure by automating certain work processes.
• In August-2022, Lordhair Co Ltd has announced to expand its collection of Afro hair wigs for African American men and women suffering from thinning and hair loss triggered by alopecia, heredity hair loss, hormonal changes, and medical conditions.
• April-2019, Indique Hair LLC has launched its new hair-wig line in partnership with American Singer “Chaka Khan”. Chaka by Indique's iKhanic curl is a fully adjustable wig with an undetectable 4x4 freestyle parting lace closure.  

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