At 3.9% CAGR, the Middle East & Africa Hair Removal Products Market is projected to be worth US$ 1,324.13 million by 2028, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa Hair Removal Products Market was valued at US$ 1,054.63 million in 2022 and is expected to reach US$ 1,324.13 million by 2028, registering a CAGR of 3.9% from 2022 to 2028. Rise in demand for men's hair removal products and increased spending on personal grooming products are the critical factors attributed to the Middle East & Africa hair removal products market.        

Natural and clean hair removal products are gaining popularity globally due to the growing awareness of the harmful effects of cosmetic chemicals and rising inclination toward green and clean beauty trends. The growing awareness of the disadvantages of sulfides, stannites, mercaptans, thio compounds, and phthalates, among others, has encouraged manufacturers to innovate natural hair removal solutions. The increased demand for natural and organic hair removal products across various distribution channels has prompted manufacturers to develop natural products based on customer requirements. In 2022, Veet, the world leader in depilatory products, introduced Veet Pure, its most significant reformulation in hair removal creams. The new dermatologically certified assortment aims to improve consumers' hair removal experience. Veet Pure contains natural extracts of cucumber, aloe vera, and grapeseed oil, as well as a simpler formula that caters to the changing demands of modern women, providing a superior, effective, and pain-free option for at-home hair removal. Thus, consumer preference for natural and clean hair removal products is further boosting the Middle East & Africa hair removal products market growth.

On the contrary, adoption of permanent hair removal method hampers the Middle East & Africa hair removal products market. 

Based on product type, the Middle East & Africa hair removal products market is segmented into creams, wax strips, razor and blades, epilators, and others. The razor and blades segment held 46.4% share of Middle East & Africa hair removal products market in 2022, amassing US$ 489.76 million. It is projected to garner US$ 606.56 million by 2028 to expand at 3.6% CAGR during 2022–2028.

Based on end user, the Middle East & Africa hair removal products market is segmented into men and women. The women segment held 86.3% share of Middle East & Africa Hair Removal Products Market in 2022, amassing US$ 909.92 million. It is projected to garner US$ 1,132.71 million by 2028 to expand at 3.7% CAGR during 2022–2028.

Based on distribution channel, the Middle East & Africa hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The convenience store segment held 39.4% share of Middle East & Africa hair removal products market in 2022, amassing US$ 415.08 million. It is projected to garner US$ 515.30 million by 2028 to expand at 3.7% CAGR during 2022–2028.

Based on country, the Middle East & Africa hair removal products market has been categorized into the South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 32.3% share of Middle East & Africa hair removal products market in 2022. It was assessed at US$ 341.17 million in 2022 and is likely to hit US$ 435.96 million by 2028, exhibiting a CAGR of 4.2% during 2022-2028.

Key players operating in the Middle East & Africa hair removal products market are Oriflame Holding AG; Reckitt Benckiser Group Plc; Oriflame Holding AG; The Procter & Gamble Co; Koninklijke Philips NV; SI&D (Aust) Pty Ltd; and American International Inc, among others. 

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