Report : Middle East & Africa Garment Steamers Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Handheld and Upright), Price Range (Less than US$ 20, US$ 20 to US$ 70, and More than US$ 70), Tank Type (Fixed and Removable), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Handheld Segment is Expected to be Fastest Growing During the Forecast Period for the MEA Region
According to a new market research study on “MEA Garment Steamers Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Product Type, Price Range, Tank Type, and Distribution Channel” is expected to reach US$ 41.99 million by 2028 from 28.10 US$ million in 2021. The market is estimated to grow at a CAGR of 5.9% from 2021 to 2028. The report provides trends prevailing in the MEA garment steamers market along with the drivers and restraints pertaining to the market growth. Rise in workforce is the major factor driving the growth of the MEA garment steamers market. However, issues associated with expensive garment steamers hinders the growth of MEA garment steamers market.
MEA garment steamers market is segmented into product type, price range, tank type, distribution channel, and country. Based on product type, the MEA garment steamers market is segmented into handheld and upright. Upright segment held the largest market share in 2020. Based on price range, the MEA garment steamers market is segmented into less than US$ 20, US$ 20 to US$ 70, and more than US$ 70. More than US$ 70 segment held the largest market share in 2020. Based on tank type, the MEA garment steamers market is segmented into fixed and removable. Removable segment held the largest market share in 2020. Based on distribution channel, the MEA garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020. Based on country, the MEA garment steamers market is segmented into Saudi Arabia, South Africa, the UAE, and rest of the MEA. Rest of the MEA held the largest market share in 2020.
South Africa has the highest COVID-19 cases in the MEA, and is followed by Saudi Arabia and the UAE, among others. UAE was the first country in the MEA to report a confirmed case of coronavirus. The impact of lockdown in the MEA countries was that there was disruption in the supply chain along with various manufacturing units being closed down. Along with this, the shutdown of retail outlets led to the reduction in the sale of various household appliances which has negatively impacted the market for garment steamers in the region.
Conair LLC; Groupe SEB; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; Panasonic Corporation; are among the leading companies in the MEA garment steamers market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.
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