Report : Middle East and Africa Functional Beverages Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Energy Drinks, Sports Drinks, Fortified Juices, Functional Water, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

Energy Drinks Segment to Dominate Middle East & Africa Functional Beverages Market during 2019–2028

According to a new market research study on “Middle East & Africa Functional Beverages Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and Distribution Channel,” is expected to reach US$ 7,373.42 million by 2028 from US$ 4,200.71 million in 2021. The market is estimated to grow at a CAGR of 8.4% from 2021 to 2028. Hike in demand for plant-based functional beverages is the major factor driving the growth of the Middle East & Africa functional beverages market. However, high costs of functional beverages and stringent labelling norms may hinder the growth of Middle East & Africa functional beverages market. The report provides trends prevailing in the Middle East & Africa functional beverages market along with the drivers and restraints pertaining to the market growth.

The Middle East & Africa functional beverages market is segmented into type, distribution channel, and country. Based on type, the Middle East & Africa functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share Middle East & Africa functional beverages market. Based on distribution channel, the Middle East & Africa functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share Middle East & Africa functional beverages market. Similarly, based on country, the Middle East & Africa IVD contract research organization market is segmented into South Africa, Saudi Arabia, the UAE, and the rest of Middle East & Africa. The rest of Middle East & Africa contributed a substantial share in 2020.

Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company ; and The Wonderful Company LLC are among the leading companies in the Middle East & Africa functional beverages market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2022, PEPSI launches NITRO PEPSI, the first-ever nitrogen-infused cola, that's not a traditional soda.

Middle East & Africa Functional Beverages Market, By Country, 2020 and 2028 (%)
Middle East & Africa Functional Beverages Market, By Country, 2020 and 2028 (%)

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