At 5.3% CAGR, the Middle East & Africa Frozen Waffles Market is projected to be worth US$ 266.16 million by 2030, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa frozen waffles market was valued at US$ 185.96 million in 2023 and is expected to reach US$ 266.16 million by 2030, registering a CAGR of 5.3% from 2023 to 2030. Rising growth of E-commerce is the critical factor attributed to the Middle East & Africa frozen waffles market expansion.

The organized retail sector has undergone a massive transformation in recent years. The emergence of e-commerce resulted in considerable changes in how people shop and spend their money. The increasing penetration of smartphones and the internet, easy access to emerging technologies, rising purchasing power, and convenience provided by online retail platforms of shopping from anywhere are key factors driving the growth of e-commerce platforms.

People increasingly prefer online retail platforms for purchasing frozen foods. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different countries, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.

On the contrary, growing awareness and preference for healthy food hampers the Middle East & Africa frozen waffle market.  

Based on type, the Middle East & Africa frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held 86.7% share of Middle East & Africa frozen waffles market in 2023, amassing US$ 161.20 million. It is projected to garner US$ 232.30 million by 2030 to expand at 5.4% CAGR during 2023–2030. 

Based on category, the Middle East & Africa frozen waffles market is segmented into gluten-free and conventional. The conventional segment held 83.0% share of Middle East & Africa frozen waffles market in 2023, amassing US$ 154.42 million. It is projected to garner US$ 219.44 million by 2030 to expand at 5.1% CAGR during 2023–2030.

Based on distribution channel, the Middle East & Africa frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 64.5% share of Middle East & Africa frozen waffle market in 2023, amassing US$ 119.98 million. It is projected to garner US$ 169.48 million by 2030 to expand at 5.1% CAGR during 2023–2030.

Based on country, the Middle East & Africa frozen waffles market has been categorized into the South Africa, Saudi Arabia, UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Saudi Arabia captured 5.4% share of Middle East & Africa frozen waffle market in 2023. It was assessed at US$ 10.02 million in 2023 and is likely to hit US$ 14.93 million by 2030, exhibiting a CAGR of 5.9% during the forecast period.      

Key players operating in the Middle East & Africa frozen waffle market are Kellogg's Company, DELY Wafels, AVIETA S.A., and Dr Schar AG, among others.   

• In April 2023, Kellogg expanded its Eggo lineup with three new flavors: Eggo Vanilla Bean Grab & Go waffles, Eggo Chocolatey Chip Banana waffles, and Eggo Berry Blast Mini Toast waffles. The Eggo Vanilla Bean Grab & Go is a Liege-style waffle. This is a Belgian-inspired street food staple with brioche dough and baked through with bits of pearl sugar, butter, and a vanilla flavor infusion.

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