At 4.0% CAGR, the Middle East & Africa Frozen French Fries Market is Projected to be worth US$ 2,959.21 million by 2030, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa frozen French fries market was valued at US$ 2,165.57 million in 2022 and is expected to reach US$ 2,959.21 million by 2030, registering a CAGR of 4.0% from 2022 to 2030. Expansion of quick service restaurants and advancement in cold chain infrastructure are among the critical factors attributed to the Middle East & Africa frozen French fries market expansion.

Fast-food and quick service restaurants (QSR) have gained strong traction as people increasingly prioritize convenience due to their fast-paced lifestyle. People are not able to focus on their personal lives owing to the rising number of dual-income families and single-person households. Therefore, they seek convenient products that help save time and effort. Fast food restaurants and QSRs offer mass-produced products in no time, offering huge convenience to the consumers. These restaurants are becoming popular because they offer a variety of food in less time and at affordable prices. Consumers now seek convenience and quick service with their food. Quick-service restaurants cater to the needs of the consumers as they offer to sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suit the modern lifestyle of the consumers. Due to the growth and expansion of quick-service restaurants, the demand for frozen French fries has also increased. The QSRs mostly demand products such as frozen French fries, which require less preparation time and are easy to use. This helps the QSRs to provide the consumers with their food quickly. Thus, the expansion of quick service restaurants is driving the market growth.

On the contrary, increasing preference for regular fries and natural products hurdles the growth of Middle East & Africa frozen French fries market.

Based on product type, the Middle East & Africa frozen French fries market is segmented into regular fries, crinkle-cut fries, steak fries, and others. The regular fries segment held 59.9% share of Middle East & Africa frozen French fries market in 2022, amassing US$ 1,296.57 million. It is projected to garner US$ 1,780.69 million by 2030 to expand at 4.0% CAGR during 2022–2030.

Based on category, the Middle East & Africa frozen French fries market is bifurcated into organic and conventional. The conventional segment held 87.8% share of Middle East & Africa frozen French fries market in 2022, amassing US$ 1,901.83 million. It is projected to garner US$ 2,576.92 million by 2030 to expand at 3.9% CAGR during 2022–2030.

Based on end user, the Middle East & Africa frozen French fries market is segmented into retail and foodservice. The foodservice segment held 71.1% share of Middle East & Africa frozen French fries market in 2022, amassing US$ 1,539.14 million. It is projected to garner US$ 2,124.40 million by 2030 to expand at 4.1% CAGR during 2022–2030.

Based on country, the Middle East & Africa frozen French fries market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 53.9% share of Middle East & Africa frozen French fries market in 2022. It was assessed at US$ 1,167.02 million in 2022 and is likely to hit US$ 1,572.82 million by 2030, exhibiting a CAGR of 3.8% during 2022–2030.

Key players operating in the Middle East & Africa frozen French fries market are Agristo NV, Aviko B.V., Bart’s Potato Company, Farm Frites International B.V., Lamb Weston Holdings Inc, McCain Foods Limited, and The Kraft Heinz Co, among others.

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