At 5.3% CAGR, Middle East & Africa Frozen Belgian Waffle Market is Projected to be Worth US$ 107.01 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa frozen Belgian waffle market was valued at US$ 70.87 million in 2023 and is expected to reach US$ 107.01 million by 2031, registering a CAGR of 5.3% from 2023 to 2031. Expansion of quick service restaurants and preference for gluten-free waffles are among the critical factors attributed to drive the Middle East & Africa frozen Belgian waffle market growth.

Quick service restaurants (QSR) have gained major traction as consumers increasingly prioritize convenience owing to their fast-paced lifestyle. Consumers are not able to focus on their personal lives due to the increasing number of single-person households and dual-income families. Therefore, they seek convenient products that help save time and effort. QSRs and fast-food restaurants offer mass-produced products in no time, offering huge convenience to consumers. These restaurants are becoming popular because they offer a variety of food in less time and at affordable prices. Consumers seek convenience and quick service with their food. QSR caters to the needs of the consumers as they offer to sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suit the modern lifestyle of the consumers.

Due to the growth and expansion of QSRs, the demand for frozen Belgian waffles has also increased. The QSRs mainly demand frozen products such as waffles, which require less preparation time and are easy to use. This helps the QSRs provide consumers with their food quickly. Thus, the expansion of quick-service restaurants is driving the frozen Belgian waffles market.

On the contrary, the increasing instances of product recalls hamper the growth of Middle East & Africa frozen Belgian waffle market.

Based on product type, the Middle East & Africa frozen Belgian waffle market is bifurcated into Brussels waffles and liege waffle/Belgian sugar waffle. The Brussels waffles segment held 67.8% market share in 2023, amassing US$ 48.02 million. It is projected to garner US$ 71.45 million by 2031 to register 5.1% CAGR during 2023–2031.

By nature, the Middle East & Africa frozen Belgian waffle market is divided into flavored and plain. The flavored segment held 57.6% share of Middle East & Africa frozen Belgian waffle market in 2023, amassing US$ 40.79 million. It is projected to garner US$ 62.66 million by 2031 to expand at 5.5% CAGR from 2023 to 2031.

In terms of category, the Middle East & Africa frozen Belgian waffle market is bifurcated into conventional and gluten-free. The conventional segment held 86.0% share of Middle East & Africa frozen Belgian waffle market in 2023, amassing US$ 60.97 million. It is predicted to garner US$ 91.34 million by 2031 to expand at 5.2% CAGR between 2023 and 2031.

By end user, the Middle East & Africa frozen Belgian waffle market is bifurcated into food service and food retail. The food service segment held 63.3% share of Middle East & Africa frozen Belgian waffle market in 2023, amassing US$ 44.83 million. It is estimated to garner US$ 67.09 million by 2031 to expand at 5.2% CAGR during 2023–2031.

Based on country, the Middle East & Africa frozen Belgian waffle market is categorized into Saudi Arabia, the UAE, South Africa, and Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 54.8% share of Middle East & Africa frozen Belgian waffle market in 2023. It was assessed at US$ 38.81 million in 2023 and is likely to hit US$ 56.29 million by 2031, registering a CAGR of 4.8% during 2023–2031.

Key players operating in the frozen Belgian waffle market are Avieta SA, Kellanova, Conagra Brands Inc, General Mills Inc, McCain Foods Ltd, Belgian Waffles Thijs, La Lorraine Bakery Group, Riviana Foods Pty Ltd, Siwar Foods, and Feli's Kitchen, among others.

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