Fruit and Nuts is expected to be the fastest growing segment during the forecast period 2020–2028

 According to a new market research study on “Middle East & Africa Food Inclusions Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Form, and Application,” is expected to reach US$ 1,245.82 million by 2028 from US$ 869.61 million in 2021. The market is estimated to grow at a CAGR of 5.3% from 2021 to 2028. The report provides trends prevailing in the Middle East & Africa food inclusions market along with the drivers and restraints pertaining to the market growth. Changeable consumer preferences, flourishing demand for functional and healthy food products and expanding focus towards value addition to achieve product differentiation are the major factor driving the growth of the Middle East & Africa food inclusions market. However, hike in production costs of food products and beverages hinder the growth of Middle East & Africa food inclusions market.

Turkey, Iran, Iraq, and Saudi Arabia have the highest COVID-19 cases in the Middle East and Africa, and is followed by Israel and the UAE, among others. The UAE was the first country in the Middle East and Africa to report a confirmed case of coronavirus. The food inclusions market has had a major impact on its product trends. The pandemic has propelled consumers to opt for healthy food products with various functional properties. Additionally, to break through the regular routine imposed due to the lockdown, the consumer’s desire for new and innovative products to experience different culinary adventure is also influencing the market trends for food inclusions.

The food inclusions market is segmented based on type, form, application, and Country. Based on type, the market is segmented into chocolates, fruit and nuts, flavored sugar and caramels, and others. In 2020, the chocolate segment held the largest share in the market and fruit and nuts is expected to be the fastest growing during the forecast period. Based on form the market is segmented into solid and semi-solid. In 2020, the solid segment held the largest market share and it is also expected to the fastest growing segment over the forecast period. On the basis of application the market is segmented into dairy and frozen desserts, bakery products, breakfast cereals, chocolate and confectionery products, and others. In 2020, the bakery products segment accounts for largest market share and breakfast cereals segment is expected to be the fastest growing during the forecast period. Similarly, based on the country the market is segmented into the South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa. In 2020, the Rest of MEA held the largest share in the market and UAE is expected to be the fastest growing during the forecast period.

ADM; AGRANA Beteiligungs-AG; Puratos; Barry Callebaut; Cargill, Incorporated; Kerry Group; Georgia Nut Company; Taura Natural Ingredients Ltd.; and Sensient Technologies are among the leading companies in the Middle East & Africa food inclusions market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, AGRANA Beteiligungs-AG had acquired 49% of the shares in Elafruits SPA. Elafruits SPA is an Algerian producer of fruit preparations. Through this acquisition, AGRANA Beteiligungs-AG has extended its presence in the African market.

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