At 4.5% CAGR, the Middle East & Africa Feminine Hygiene Products Market is Projected to be Worth US$ 2,258.19 million by 2030, says The Business Market Insights

According to the Business Market Insights’ research, the Middle East & Africa feminine hygiene products market was valued at US$ 1,590.63 million in 2022 and is expected to reach US$ 2,258.19 million by 2030, registering a CAGR of 4.5% from 2022 to 2030. Rising awareness of menstrual hygiene and strategic initiatives by key market players are the critical factors attributed to the Middle East & Africa feminine hygiene products market expansion.

In recent times, the women population in globally has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. Additionally, on May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene.

Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, propelling the market growth.

On the contrary, period poverty and social stigma associated with menstruation hurdles the growth of Middle East & Africa feminine hygiene products market.

Based on product type, the Middle East & Africa feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 84.2% share of Middle East & Africa feminine hygiene products market in 2022, amassing US$ 1,339.61 million. It is projected to garner US$ 1,891.20 million by 2030 to expand at 4.4% CAGR during 2022–2030.

Based on distribution channel, the Middle East & Africa feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held 43.3% share of Middle East & Africa feminine hygiene products market in 2022, amassing US$ 688.03 million. It is projected to garner US$ 911.10 million by 2030 to expand at 3.6% CAGR during 2022–2030.

Based on country, the Middle East & Africa feminine hygiene products market has been categorized into South Africa, the UAE, Saudi Arabia, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 55.3% share of Middle East & Africa feminine hygiene products market in 2022. It was assessed at US$ 879.14 million in 2022 and is likely to hit US$ 1,211.74 million by 2030, exhibiting a CAGR of 4.1% during 2022–2030.

Key players operating in the Middle East & Africa feminine hygiene products market are Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co, among others.

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