At 4.7% CAGR, Middle East & Africa Eyelash Adhesives Market is Projected to be Worth US$ 186.25 Million by 2031, says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa eyelash adhesives market was valued at US$ 129.39 million in 2023 and is anticipated to reach US$ 186.25 million by 2031, registering a CAGR of 4.7% from 2023 to 2031. Rising demand for eyelash extensions and growing influence of social media are among the critical factors attributed to drive the Middle East & Africa eyelash adhesives market growth.

Eyelash extensions offer a convenient way to increase the length and volume of eyelashes. The extensions reduce the need for daily mascara application and eyelash curling. They provide a semi-permanent solution as they can last several weeks. Thus, eyelash extensions are more convenient than daily makeup routines for busy individuals looking to streamline their beauty routine. Various demographics, including different age groups and gender identities, significantly use eyelash extensions. Young generations, particularly millennials and Gen Zs, are more inclined to spend on beauty and self-care products, further driving the demand for eyelash extensions. As a result, the eyelash extensions market has responded with a wide range of price points, making the products accessible to a broad audience. The beauty industry is lucrative, and many market players have entered the market, increasing the availability of eyelashes and DIY kits. In Jan-2024, Vin Lash launched a guide on "A Definitive Guide to Purchasing Wholesale Eyelash Extensions" to help people understand the eyelash extension trends. In April-2024, BL Lashes launched eyelash extension glue introducing Optimo long-lasting lash glue. Modern eyelash adhesives have better formulations, providing strong adhesion, long-lasting results, and gentle application on skin. The adhesives are available in a variety of options tailored for sensitive skin and with waterproofing benefits and fast curing time. Thus, the growing demand for eyelash extensions fuels the eyelash adhesives market growth.

On the flip side, adverse effects of eyelash adhesives on health hamper the growth of Middle East & Africa eyelash adhesives market.

Based on type, the Middle East & Africa eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held 73.0% market share in 2023, amassing US$ 94.50 million. It is projected to garner US$ 134.37 million by 2031 to register 4.5% CAGR during 2023-2031.

In terms of distribution channel, the Middle East & Africa eyelash adhesives market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 54.4% share of Middle East & Africa eyelash adhesives market in 2023, amassing US$ 70.42 million. It is anticipated to garner US$ 98.93 million by 2031 to expand at 4.3% CAGR during 2023-2031.

Based on country, the Middle East & Africa eyelash adhesives market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 48.6% share of Middle East & Africa eyelash adhesives market in 2023. It was assessed at US$ 62.83 million in 2023 and is likely to hit US$ 87.59 million by 2031, registering a CAGR of 4.2% during 2023-2031.

Key players operating in the Middle East & Africa eyelash adhesives market are CharmLash, ESQIDO, Gollee Cosmetics Limited, H.B. Fuller Company, HUDA BEAUTY, and Lost Artistry LTD., among others.

• October- 2022; Ex-Import Pty Ltd released Strong Hold in response to lifters who needed a stronger hold on stubborn/strong lashes.

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