Report : Middle East & Africa Event Apps Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Enterprise Event Apps, Hybrid Apps, Corporates Meeting Apps, Conference Apps, Trade Show Apps, Festival Apps, and Sports Event Apps), Operating System (iOS, Android, and Web-based), and End User (Event Organizer and Planners, Corporates, Government, Education, and Others)
At 9.0% CAGR, the Middle East & Africa Event Apps Market is speculated to be worth US$ 103.29 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the Middle East & Africa event apps market was valued at US$ 61.74 million in 2022 and is expected to reach US$ 103.29 million by 2028, registering a CAGR of 9.0% from 2022 to 2028. Impact of digitalization and virtual and hybrid events are the critical factors attributed to the Middle East & Africa event apps market expansion.
Digitalization is paving the way for events and conferences in several end-use verticals, including science, education, government, and health care. Digitalization is helping event planners efficiently host and manage events, convention, or trade show that brings new revenue to industries across the country. For instance, in January 2022, ON24 released its Go Live app to help marketers stream live video events. ON24 Go Live enables event planners to create digital events and deliver an interactive and engaging experience for audiences. It provides the users with multiple ways to run virtual events, from multisession and live-streamed digital events to interactive webinars. Expanding digital experiences allows customers to create and set up events, capture data, and analyze actionable insights to enhance product sales. ON24 Go Live features pre-built event templates for different interactive virtual events, such as roadshows, training, town halls, and company meetings. Furthermore, digitalization is driving the Middle East & Africa event apps market growth by keeping audiences engaged with event and in-session chats, polls, and breakout sessions, providing the ability to track event activity and attendee engagement. It also provides customers with a one-stop platform to drive an interactive, engaging experience that provides opportunities for two-way discussion, networking, and relationship-building.
On the contrary, complex regulatory landscape hurdles the growth of Middle East & Africa event apps market.
Based on type, the Middle East & Africa event apps market is segmented into enterprise event apps, hybrid apps, corporates meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment held 27.9% share of Middle East & Africa event apps market in 2022, amassing US$ 17.24 million. It is projected to garner US$ 30.38 million by 2028 to expand at 9.9% CAGR during 2022–2028.
Based on operating system, the Middle East & Africa event apps market is segmented into iOS, android, and web-based. The android segment held 63.4% share of Middle East & Africa event apps market in 2022, amassing US$ 39.17 million. It is projected to garner US$ 62.24 million by 2028 to expand at 8.0% CAGR during 2022–2028.
Based on end user, the Middle East & Africa event apps market is segmented into event organizer and planners, corporates, government, education, and others. The event organizer and planners segment held 45.1% share of Middle East & Africa event apps market in 2022, amassing US$ 27.87 million. It is projected to garner US$ 49.12 million by 2028 to expand at 9.9% CAGR during 2022–2028.
Based on country, the Middle East & Africa event apps market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of MEA. Our regional analysis states that the UAE captured 39.2% share of Middle East & Africa event apps market in 2022. It was assessed at US$ 24.23 million in 2022 and is likely to hit US$ 41.89 million by 2028, exhibiting a CAGR of 9.6% during the forecast period.
Key players profiles in the Middle East & Africa event apps market report Cvent Inc.; Livestorm Inc; Meeting Application; ON24, Inc.; SpotMe; WebEx Events; Whova; and Yapp Inc., among others.
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