At 4.9% CAGR, the Middle East & Africa Electric Hair Brush Market is Projected to be Worth US$ 77.82 Million by 2030, says Business Market Insights
According to Business Market Insights research, the Middle East & Africa electric hair brush market was valued at US$ 53.07 million in 2022 and is expected to reach US$ 77.82 million by 2030, registering a CAGR of 4.9% from 2022 to 2030. Celebrity endorsements and social media campaigns, and innovative product launches are the critical factors attributed to the Middle East & Africa electric hair brush market expansion.
Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.
Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.
On the contrary, hair damage caused by electric hair brushes Middle East & Africa electric hair brush market.
Based on product type, the Middle East & Africa electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held 64.0% share of Middle East & Africa electric hair brush market in 2022, amassing US$ 33.94 million. It is projected to garner US$ 47.56 million by 2030 to expand at 4.3% CAGR during 2022-2030.
In terms of category, the Middle East & Africa electric hair brush market is categorized into men, women, and unisex. The women segment held 59.8% share of Middle East & Africa electric hair brush market in 2022, amassing US$ 31.73 million. It is projected to garner US$ 46.16 million by 2030 to expand at 4.8% CAGR during 2022-2030.
Based on distribution channel, the Middle East & Africa electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail. and others. The supermarkets and hypermarkets segment held 38.1% share of Middle East & Africa electric hair brush market in 2022, amassing US$ 20.23 million. It is projected to garner US$ 29.18 million by 2030 to expand at 4.7% CAGR during 2022-2030.
By country, the Middle East & Africa electric hair brush market has been categorized into South Africa, Saudi Arabia. the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 37.8% share of Middle East & Africa electric hair brush market in 2022. It was assessed at US$ 20.07 million in 2022 and is likely to hit US$ 26.40 million by 2030, exhibiting a CAGR of 3.5% during 2022-2030.
Key players operating in the Middle East & Africa electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc, among others.
In 2022, Revlon Inc. launched a gentler version of its viral hair dryer brush.
In 2020, Revlon Inc. launched a new version of its best-selling one-step hair dryer tool.
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