Report : Middle East and Africa Digital Experience Monitoring Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Enterprise Size (Large Enterprises and SMEs), Deployment Type (On-Premises and Cloud), and End User (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare and Life Sciences, and Others)
At 12.6% CAGR, the Middle East & Africa Digital Experience Monitoring Market is speculated to be worth US$ 220.55 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the MEA digital experience monitoring market was valued at US$ 107.99 million in 2022 and is expected to reach US$ 220.55 million by 2028, registering an annual growth rate of 12.6% from 2022 to 2028. Surge for better end-user experience and support of cutting-edge technologies are the critical factors attributed to the market expansion.
Any business's primary driving factor is its end-users; understanding the audience's and end-users’ behavior and demands is critical. End-user experience monitoring tools assist developers in gaining new insight from the user’s perspective. One of the drivers for digital experience monitoring is developers' or SME manufacturers' reliance on digital experience monitoring solutions. According to the most recent industry figures by Statista, more than 90% of the world's active internet users access the internet via mobile or smartphone devices. One of the most important features of an end-to-end application performance management solution is end-user experience monitoring. IT professionals get end-to-end visibility into the performance of their web and mobile software/applications via digital experience monitoring. End-user experience monitoring (EUEM) allows IT workers to comprehend problems from end-users’ perspectives, provide a superior customer experience, and promptly resolve issues by automatically capturing errors, crashes, network requests, page load data, and other metrics. Monitoring gives IT teams additional power to enforce service-level agreements by making it easy to analyze how third-party APIs and content services affect the software performance. Companies are interested in measuring digital experience from the end-user perspective, due to which the IT model has shifted primarily from supporting call center operation to supporting a significantly larger virtual environment. The growing number of agents to provide better end-user experience, the increasing need to measure the business impact of EUEM and changing end-user expectations are major growth factors for the digital experience monitoring market. This is expected to drive the market during the forecast period.
On the contrary, improvement risk of monitoring systems hurdles the growth of MEA digital experience monitoring market.
Based on enterprise size, the MEA digital experience monitoring market is divided into large enterprises and SMEs. The large enterprises segment held 70.9% market share in 2022, amassing US$ 76.56 million. It is projected to garner US$ 150.77 million by 2028 to expand at 12.0% CAGR during 2022–2028.
Based on Deployment Type, the MEA digital experience monitoring market is categorized into on-premises and cloud. The cloud segment held 60.8% market share in 2022, amassing US$ 65.64 million. It is projected to garner US$ 139.00 million by 2028 to expand at 13.3% CAGR during 2022–2028.
Based on end user, the MEA digital experience monitoring market is categorized into BFSI, IT and telecommunications, retail and consumer goods, healthcare and life sciences, and others. The BFSI segment held 28.6% market share in 2022, amassing US$ 30.88 million. It is projected to garner US$ 67.81 million by 2028 to expand at 14.0% CAGR during 2022–2028
Based on country, the MEA digital experience monitoring market has been categorised into the Saudi Arabia, UAE, South Africa, and Rest of MEA. Our regional analysis states that UAE captured 36.0% market share in 2022. It was assessed at US$ 38.91 million in 2022 and is likely to hit US$ 75.21 million by 2028, exhibiting a CAGR of 11.6% during the forecast period.
Key players dominating the MEA digital experience monitoring market are AppDynamics LLC; BMC Software, Inc.; Broadcom Inc.; Catchpoint Systems, Inc.; Dynatrace LLC; IBM Corporation; Micro Focus; Oracle Corporation; Riverbed Technology, Inc.; SAP SE; Lakeside Software, LLC; Aternity LLC.; and Nexthink SA among others.
- In Nov 2020, Dynatrace had announced expanded partnership with SAP SE.
- In April 2022, Lakeside’s New Digital Employee Experience (DEX) Library.
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