At 16.8% CAGR, Middle East & Africa Digital English Language Learning Market is Projected to be Worth US$ 934.58 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa digital English language learning market was valued at US$ 269.04 million in 2022 and is expected to reach US$ 934.58 million by 2030, registering a CAGR of 16.8% from 2022 to 2030. Increasing use of virtual reality & augmented reality, rising digitalization in educational sector, and increasing gamification of language learning platforms are among the critical factors attributed to drive the Middle East & Africa digital English language learning market growth.

As the world continues to embrace technologies, various regions, such as North America, Europe, Asia Pacific, and the Middle East & Africa, are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR. The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.

On the contrary, data security risks hamper the growth of Middle East & Africa digital English language learning market.

Based on product type, the Middle East & Africa digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held 61.5% market share in 2022, amassing US$ 165.44 million. It is projected to garner US$ 602.50 million by 2030 to register 17.5% CAGR during 2022-2030.

By business type, the Middle East & Africa digital English language learning market is divided into B2B and B2C. The B2B segment held 72.6% share of Middle East & Africa digital English language learning market in 2022, amassing US$ 195.43 million. It is projected to garner US$ 709.85 million by 2030 to expand at 17.5% CAGR from 2022 to 2030.

In terms of end user, the Middle East & Africa digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held 64.2% share of Middle East & Africa digital English language learning market in 2022, amassing US$ 172.67 million. It is anticipated to garner US$ 549.00 million by 2030 to expand at 15.6% CAGR during 2022-2030. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the Middle East & Africa digital English language learning market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 42.1% share of Middle East & Africa digital English language learning market in 2022. It was assessed at US$ 113.31 million in 2022 and is likely to hit US$ 401.89 million by 2030, registering a CAGR of 17.1% during 2022-2030.

Key players operating in the Middle East & Africa digital English language learning market are Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc Berlitz Corporation, and IXL Learning, among others.

• In November-2023, Macmillan Learning announced the launch of The Bedford Bookshelf, a digital platform that delivers a comprehensive and customizable collection of digital learning materials at an affordable price.
  
  
• In January-2021, Macmillan Education provided the highest quality books, tools, and content for students around the world and built strong partnerships with educators across their curriculum, language learning, and higher education divisions by introducing new methodologies, developing print and digital resources, and providing sound teaching practice and pedagogy that inspire learners to achieve more.
  
  
• In July-2021, Oxford University Press signed a licensing agreement with AKA AI to transform Oxford's Let us Go! Learning materials using its AI technologies.
  
  
• In September-2020, OUP launched a program of digital events for English language teachers. It is an ELT Together-a month-long program of digital events for English language teachers.
  
  

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