At 4.4% CAGR, Middle East & Africa Carbonated Soft Drinks Market is Projected to be Worth US$ 30,643.69 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa carbonated soft drinks market was valued at US$ 21,775.55 million in 2023 and is expected to reach US$ 30,643.69 million by 2031, registering a CAGR of 4.4% from 2023 to 2031. Rising consumption of carbonated soft drinks among the millennial and gen z population and increasing preference for sugar-free and zero-calorie carbonated soft drinks are among the critical factors attributed to drive the Middle East & Africa carbonated soft drinks market growth.

According to the World Economic Forum, there are 1.8 billion millennials around the world, equal to 23% of the global population. These younger demographics have embraced carbonated soft drinks not just as a refreshment but also as a lifestyle choice and a means of socializing. The variety of flavors and options, from classic sodas to innovative flavored variants, offered by beverage companies, catering to the diverse tastes of millennials and Gen Z, is a major factor driving demand for carbonated soft drinks. Moreover, the rise of social media has played a crucial role in fueling the popularity of carbonated soft drinks among these demographics. Further, brands increasingly leverage social media platforms such as Instagram and TikTok to showcase their products in creative and engaging ways, effectively reaching and resonating with younger consumers who are highly active on these platforms. For instance, in February 2024, The Coca‑Cola Company launched Happy Tears Zero Sugar, a limited-edition beverage available solely through TikTok's emerging e-commerce platform, TikTok Shop. This approach fosters a sense of connection and community, driving engagement and loyalty among millennials and Gen Z. The creative and sharable content associated with these launches sparks conversations and drives word-of-mouth promotion, further fueling the demand for carbonated soft drinks.

Carbonated soft drinks are also readily available in supermarkets, convenience stores, and vending machines, making them easily accessible to millennials and Gen Z, who value convenience in their fast-paced lifestyles. Through a combination of flavor innovation, social media influence, convenience, and cultural resonance, these fizzy beverages have cemented their status as staples in the lives of today’s younger generations, driving the market to new heights of growth.

On the contrary, negative effects of carbonated soft drinks on health hamper the growth of Middle East & Africa carbonated soft drinks market.

Based on flavor type, the Middle East & Africa carbonated soft drinks market is segmented into cola, orange, lemonade, ginger, and others. The cola segment held 53.4% market share in 2023, amassing US$ 11.63 billion. It is projected to garner US$ 17.71 billion by 2031 to register 5.4% CAGR during 2023–2031.

In terms of category, the Middle East & Africa carbonated soft drinks market is bifurcated into sugar-free and conventional. The conventional segment held 82.2% share of Middle East & Africa carbonated soft drinks market in 2023, amassing US$ 17.91 billion. It is anticipated to garner US$ 24.74 billion by 2031 to expand at 4.1% CAGR during 2023–2031.

By packaging type, the Middle East & Africa carbonated soft drinks market is bifurcated into bottles and cans. The bottles segment held 68.5% share of Middle East & Africa carbonated soft drinks market in 2023, amassing US$ 14.91 billion. It is projected to garner US$ 20.01 billion by 2031 to expand at 3.7% CAGR from 2023 to 2031.

Based on end user, the Middle East & Africa carbonated soft drinks market is categorized into on-trade and off-trade. The off-trade segment held 89.6% share of Middle East & Africa carbonated soft drinks market in 2023, amassing US$ 19.50 billion. It is predicted to garner US$ 27.67 billion by 2031 to expand at 4.5% CAGR between 2023 and 2031.

Based on country, the Middle East & Africa carbonated soft drinks market is categorized into the UAE, South Africa, Saudi Arabia, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 47.9% share of Middle East & Africa carbonated soft drinks market in 2023. It was assessed at US$ 10.43 billion in 2023 and is likely to hit US$ 13.98 billion by 2031, registering a CAGR of 3.7% during 2023–2031.

Key players operating in the Middle East & Africa carbonated soft drinks market are The Coca-Cola Co, PepsiCo Inc, Red Bull, Fevertree Drinks Plc, Monster Beverage Corp, and Britvic Plc, among others.

• In April 2023, Fever-Tree introduced a limited-edition summer tonic water, featuring passionfruit and lime flavors. The water is free from artificial flavors and sweeteners, with 18 calories per 100ml, and can be paired with gin, vodka, or ice.

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