Official Press Release from Business Market Insights

Middle East & Africa Car Care Products Market Revenue to cross US$ 464.66 million by 2028

Published: March 15, 2023
Authored By: Neha Surendra Harne

Market Size (2022): US$ 364.19 Mn

Forecast Market Size (2028): US$ 464.66 Mn

CAGR (2023–2028): 4.1%

Primary Growth Drivers: Rising demand for car care products, Increased focus on vehicle maintenance

Key Trends: Rising demand for high-quality car care products, Use of eco-friendly ingredients in vehicle maintenance

Growth Opportunities: Innovation in car care product formulations, Growth in eco-friendly and multifunctional products

Base Value (2022)

US$ 364.19 Mn

Projected (2028)

US$ 464.66 Mn

CAGR (2023-2028)

4.1%

At 4.1% CAGR, the Middle East & Africa Car Care Products Market is projected to be worth US$ 464.66 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Middle East & Africa car care products market was valued at US$ 364.19 million in 2022 and is expected to reach US$ 464.66 million by 2028, registering a CAGR of 4.1% from 2022 to 2028. Surge in use of eco-friendly car care products and strong growth of e-commerce distribution channel are the critical factors attributed to the Middle East & Africa car care products market expansion.

The growing environmental consciousness among people is increasing the demand for better eco-friendly detailing and biodegradable products. Furthermore, 68% of Gen Z shoppers purchased an eco-friendly product in 2018. Hence, the demand for eco-friendly car care products is also rising. The need for eco-friendly car cleaning products is growing as people are becoming more aware of the consequences of the toxic chemicals that are generally used in the traditional cleaning products. Car care product manufacturers are also developing products that clean, protect, and beautify cars while having minimal impact on the environment. They are increasing their customer base by highlighting the use of their eco-friendly products and equipment. Environmentally friendly car wash soap is made from sustainable materials and is often biodegradable. Further, there is also a high demand for organic car air fresheners over harmful chemical-based air fresheners. Organic car air fresheners contain essential oil, which emits a relaxing and soothing fragrance. Therefore, the surge in the use of eco-friendly car care products is expected to emerge as a key trend in the Middle East & Africa car care products market during the forecast period.

On the contrary, rising preference for commercial car care services hurdles the growth of Middle East & Africa car care products market.

Based on products, the Middle East & Africa car care products market is segmented into cleaning products, polishing and waxing products, fresheners, and others. The fresheners segment held 64.0% share of Middle East & Africa car care products market in 2022, amassing US$ 232.92 million. It is projected to garner US$ 296.40 million by 2028 to expand at 4.1% CAGR during 2022–2028.

Based on application, the Middle East & Africa car care products market is bifurcated into interior and exterior. The interior segment held 77.4% share of Middle East & Africa car care products market in 2022, amassing US$ 281.75 million. It is projected to garner US$ 362.37 million by 2028 to expand at 4.3% CAGR during 2022–2028.

Based on distribution channel, the Middle East & Africa car care products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 40.6% share of Middle East & Africa car care products market in 2022, amassing US$ 148.00 million. It is projected to garner US$ 191.27 million by 2028 to expand at 4.4% CAGR during 2022–2028.

Based on country, the Middle East & Africa car care products market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa.  Our regional analysis states that Saudi Arabia captured 33.0% share of Middle East & Africa car care products market in 2022. It was assessed at US$ 120.10 million in 2022 and is likely to hit US$ 157.80 million by 2028, exhibiting a CAGR of 4.7% during the forecast period.

Key players profiles in  the Middle East & Africa car care products market report 3M Co; Adolf Wurth GmbH & Co KG; Cartec BV; Holt Lloyd International Ltd; Pidilite Industries Ltd; Shell Plc; SONAX GmbH; Tetrosyl Ltd; and Turtle Wax Inc, among others.

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