Report : Middle East & Africa Broth Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Chicken Broth, Beef Broth, Seafood Broth, Vegetable Broth, and Others), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
At 2.3% CAGR, the Middle East & Africa Broth Market is speculated to be worth US$ 299.98 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the Middle East & Africa broth market was valued at US$ 261.62 million in 2022 and is expected to reach US$ 299.98 million by 2028, registering a CAGR of 2.3% from 2022 to 2028. Growing popularity of paleo diet and consumer inclination toward nutritional food are the critical factors attributed to the Middle East & Africa broth market expansion.
The strict paleo diet asks consumers to eliminate highly processed food products from their routines. Bone broth is a simple food with fewer ingredients, which renders it well-suited to such stringent diets. Bone broth even fits the current trend of cooking that emphasizes using all parts of an animal for optimal nutrition (including those which otherwise are discarded). Bone broth also used in the nutritional supplement that claims to offer the health benefits all in a convenient powder or liquid form. Glycine present in broth is an essential component of bile acid, which is necessary for fat digestion in the small intestine, and it also helps maintain healthy blood cholesterol levels. Especially for people new to Paleo and switching from a carb-based to a fat-based diet, bone broth has the potential to keep the digestive process running a lot more smoothly. Thus, people are now increasingly adopting a paleo diet. According to Google Trends data, “paleo” was the most-searched diet in 2013. Thus, adopting a paleo diet is emerging as a significant trend in the Middle East & Africa broth market.
On the contrary, stringent regulatory compliance requirements associated with meat processing hurdles the growth of Middle East & Africa broth market.
Based on type, the Middle East & Africa broth market is segmented into chicken broth, beef broth, seafood broth, vegetable broth, and others. The chicken broth segment held 49.8% share of Middle East & Africa broth marketing 2022, amassing US$ 130.38 million. It is projected to garner US$ 149.81 million by 2028 to expand at 2.3% CAGR during 2022–2028.
Based on category, the Middle East & Africa broth market is bifurcated into organic and conventional. The conventional segment held 89.7% share of Middle East & Africa broth market in 2022, amassing US$ 234.68 million. It is projected to garner US$ 267.43 million by 2028 to expand at 2.2% CAGR during 2022–2028.
Based on distribution channel, the Middle East & Africa broth market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The convenience stores segment held 44.6% share of Middle East & Africa broth market in 2022, amassing US$ 116.59 million. It is projected to garner US$ 134.76 million by 2028 to expand at 2.4% CAGR during 2022–2028.
Based on country, the Middle East & Africa broth market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 40.6% share of Middle East & Africa broth market in 2022. It was assessed at US$ 106.14 million in 2022 and is likely to hit US$ 118.40 million by 2028, exhibiting a CAGR of 1.8% during the forecast period.
Key players profiles in the Middle East & Africa broth market report Campbell Soup Co; Del monte Foods Inc; Kettle & Fire Inc; The Hain Celestial Group Inc; and The Manischewits Co, among others.
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