At 3.7% CAGR, the Middle East & Africa Bread Market is Projected to be worth US$ 21,122.65 million by 2030, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa bread market was valued at US$ 16,404.15 million in 2023 and is expected to reach US$ 21,122.65 million by 2030, registering a CAGR of 3.7% from 2023 to 2030. High demand for gluten-free products and rising availability of bread through e-commerce platforms are among the critical factors attributed to the Middle East & Africa bread market expansion.             

E-commerce platforms provide consumers the convenience of ordering baked goods, such as bread, from the comfort of their homes. Consumers can browse through a wide variety of bread, compare prices, and choose the trusted brands' products from the labeling instructions and reviews of other consumers, and can place order. This convenience factor of e-commerce is particularly appealing to busy individuals or those who may not have easy access to physical grocery stores.

The growth of e-commerce has spurred innovation in packaging, shipping, and delivery methods to ensure the freshness and quality of the bread. Thus, companies have been developing specialized packaging techniques and optimizing delivery logistics to preserve the taste and texture of the bread during transit. On October 22, 2021, Dr Schär introduced the world's first recycled plastic packaging for gluten-free bread. This initiative has created trust in food packaging expertise while maintaining their products' taste, quality, and safety. Further, e-commerce platforms enable bread manufacturers and bakeries to establish direct consumer relationships. By bypassing the intermediaries and traditional retail channels, bakery manufacturers can better understand consumer preferences, receive feedback, and tailor their offerings accordingly. Thus, the major players such as Grupo Bimbo SAB de CV, Dr Schar AG, and Almarai operating in the market are catalyzing their business by distributing their baked goods through e-commerce platforms, which, in turn, drives the Middle East & Africa bread market growth.

On the contrary, fluctuating prices of ingredients hurdles the growth of Middle East & Africa bread market. 

By type, the Middle East & Africa bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The loaves segment held 42.8% market share in 2023, amassing US$ 7.02 billion. It is projected to garner US$ 8.97 billion by 2030 to expand at 3.6% CAGR during 2023–2030.

Based on category, the Middle East & Africa bread market is bifurcated into organic and conventional. The conventional segment held 93.2% market share in 2023, amassing US$ 15.30 billion. It is projected to garner US$ 19.57 billion by 2030 to expand at 3.6% CAGR during 2023–2030.

Based on distribution channel, the Middle East & Africa bread market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 41.9% market share in 2023, amassing US$ 6.87 billion. It is projected to garner US$ 8.85 billion by 2030 to expand at 3.7% CAGR during 2023–2030.

Based on country, the Middle East & Africa bread market has been categorized into South Africa, South Korea, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 42.7% share of Middle East & Africa bread market in 2023. It was assessed at US$ 7.01 billion in 2023 and is likely to hit US$ 8.82 billion by 2030, exhibiting a CAGR of 3.3% during 2023–2030.            

Key players operating in the Middle East & Africa bread market are Groupo Bimbo SAB de CV, Dr Schar AG, Almarai Co SJSC, and Al Rashed Food Co Ltd Plc, among others.

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