Report : Middle East & Africa Bottled Water Market Forecast to 2028 - COVID-19 Impact and Regional Analysis – by Type (Sparkling and Still), Category (Functional and Conventional), Flavor (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
At 3.5%CAGR, the Middle East & Africa Bottled Water Market is speculated to be worth US$ 21.82 billion by 2028, says Business Market Insights
According to the Insight Partners’ research, the Middle East & Africa bottled water market was valued at US$ 17.71 billion in 2022 and is expected to reach US$ 21.82 billion by 2028, registeringan annual growth rate of 3.5% from 2022 to 2028.Shift in demand from carbonated soft drinks to bottled water and increase in health concerns among consumers are the critical factors attributed to the market expansion.
Health has become an increasingly influential factor in consumers' choice of soft drinks. Various health issues are influencing the dynamics of the soft drinks industry. Nowadays, consumers are looking for healthier alternatives to carbonated soft drinks. They are gradually shifting from soda to bottled water. This shift is mainly driven by a change in consumers' preferences from high-sugar and unnatural drinks to healthier alternatives. Soft drinks, particularly carbonates, have been criticized for their high sugar content. Increasing consumer demand for healthy soft drink options has resulted in huge demand for bottled water.
Furthermore, carbonated water can also lead to problems such as digestive issues, weight gain, and heartburn. For the soft drinks industry, the growing issue of obesity is a major challenge. Once associated with high-income countries, obesity is now also prevalent in low- and middle-income countries. The high consumption of sugar-rich soft drinks has contributed to this problem. Various bottled water companies are highly focused on offering flavored and functional water. These products are in high demand due to the growing concerns about rising obesity levels. Consumers are increasingly shifting toward low-calorie flavored water and functional water. Hence, a shift in demand from carbonated soft drinks to bottled water is mainly driving the bottled water market.
On the contrary,environmental Impacts of bottled water hurdles the growth of the Middle East & Africa bottled water market.
Based on type, the Middle East & Africa bottled water market is bifurcated into sparkling and still. The still segment held 63.76% market share in 2022, amassing US$ 11.29 billion. It is projected to garner US$ 13.70 billion by 2028 to expand at 3.3%CAGR during 2022–2028.
Based on category, the Middle East & Africa bottled water market is bifurcated into functional and conventional. The conventional segment held 79.96% market share in 2022, amassing US$ 14.16 billion. It is projected to garner US$ 17.60 billion by 2028 to expand at 3.7% CAGR during 2022–2028.
Based on flavor, the Middle East & Africa bottled water market is bifurcated into plain and flavored. The plain segment held 71.10% market share in 2022, amassing US$ 12.59 billion. It is projected to garner US$ 15.31billion by 2028 to expand at 3.3% CAGR during 2022–2028.
Based on distribution channel, the Middle East & Africa bottled water market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The convenience stores segment held 41.52% market share in 2022, amassing US$ 7.35 billion. It is projected to garner US$ 9.10 billion by 2028 to expand at 3.6% CAGR during 2022–2028.
Based on country, the Middle East & Africa bottled water market has been categorised into the South Africa,Saudi Arabia,UAE,Rest of Middle East and Africa. Our regional analysis states that Rest of Middle East and Africa captured 36.99% market share in 2022. It was assessed at US$ 6.55 billion in 2022 and is likely to hit US$ 7.76 billion by 2028, exhibiting a CAGR of 2.9% during the forecast period.
Key players dominating the Middle East & Africa bottled water market are Danone S.A, Bluetriton Brands,Inc; FiJI Water Company LLC; Gerolsteiner Brunnen Gmbh And Co.Kg; Nestle S.A; PepsiCO,Inc; RHODIUS mineralquellen and Getranke Gmbh & CO.KG; the Coca-Cola Company; and Voss of Norway AS among others.
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