Report : Middle East & Africa Beach Towels Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Anti-Microbial and Regular), Material Type (Cotton, Microfiber, Polyester, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)    

At 2.4% CAGR, the Middle East & Africa Beach Towels Market is speculated to be worth US$ 50.22 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa beach towels market was valued at US$ 43.51 million in 2022 and is expected to reach US$ 50.22 million by 2028, registering a CAGR of 2.4% from 2022 to 2028. Flourishment of E-commerce and product innovation pertaining to beach towels are the critical factors attributed to the Middle East & Africa beach towels market expansion.

Various fabric companies are trying to innovate fabrics used for designing beach towels. Some companies are using recycled fabric to make towels eco-friendly, sand-repellent, antimicrobial, lightweight, and rapidly drying. They are also trying to develop towels that can hold three times their weight in water and are ultra-portable so that a full-sized towel can be folded up to the size of a giant burrito, making it a perfect choice for traveling when space is at a premium. Such rising innovations in fabrics used to manufacture beach towels are anticipated to surge the market growth in the coming years. Some fabrics used in towels allow sand to slip off quickly without getting lodged in fibers like a traditional cotton towel. Manufacturers focus on product innovation to serve their customers better. These beach towels are sand-free, rapidly drying, ultra-absorbent, and compact & lightweight. With such product innovations, manufacturers are expected to expand their reach and gain a competitive edge in Middle East & Africa beach towels market.

On the contrary, availability of substitutes hurdles the growth of Middle East & Africa beach towels market.

Based on type, the Middle East & Africa beach towels market is bifurcated into anti-microbial and regular. The regular segment held 80.8% market share in 2022, amassing US$ 35.16 million. It is projected to garner US$ 39.87 million by 2028 to expand at 2.1% CAGR during 2022–2028.

Based on material type, the Middle East & Africa beach towels market is segmented into cotton, microfiber, polyester, and others. The cotton segment held 56.9% market share in 2022, amassing US$ 24.78 million. It is projected to garner US$ 28.03 million by 2028 to expand at 2.1% CAGR during 2022–2028.

Based on distribution channel, the Middle East & Africa beach towels market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 38.2% market share in 2022, amassing US$ 16.64 million. It is projected to garner US$ 18.76 million by 2028 to expand at 2.0% CAGR during 2022–2028.

Based on country, the Middle East & Africa beach towels market has been categorized into the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 43.9% market share in 2022. It was assessed at US$ 19.10 million in 2022 and is likely to hit US$ 21.20 million by 2028, exhibiting a CAGR of 1.8% during the forecast period.

Key players dominating the Middle East & Africa beach towels market are Dock & Bay Ltd, Oasis Towels, Sandex Corp, and Snappy Towels Inc. among others.

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