At 14.0% CAGR, the Middle East & Africa B2B Food Marketplace Platform Market is projected to be worth US$ 3,436.00 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa B2B food marketplace platform market was valued at US$ 1,568.98 million in 2022 and is expected to reach US$ 3,436.00 million by 2028, registering a CAGR of 14.0% from 2022 to 2028. Better communications between SMEs and buyers due to smartphones and tablets and contract-based pricing of products are among the critical factors attributed to the Middle East & Africa B2B food marketplace platform market expansion.        

The demand for B2B food marketplace platforms is mainly driven by small and medium enterprises. The availability of well-developed internet infrastructure and acceptance of advanced technologies create a favorable environment for start-ups in the country, especially for companies that use the internet marketplace to do business. Due to lower communication and infrastructure costs, established organizations and major corporations are also gravitating toward the online marketplace. B2B food marketplace platforms allow organizations to reach out to more clients, thereby providing essential exposure to the firm. The rising importance of online marketing tools, such as Google and Facebook advertisements, is also propelling the online marketplace. Furthermore, due to the prominence of social media apps, marketing alternatives are aplenty these days, which aid in the continuous development of the online marketplace.

4G and 5G technologies, which aid in robust internet connectivity, are likely to have a beneficial impact on the B2B food marketplace platform market in the coming years, as it offers users a continuous, seamless experience. Moreover, customers’ exposure to online buying is increasing with the elevating use of smartphones, which supports the market growth.

On the contrary, reluctance among consumers to shift to online buying platforms hampers the Middle East & Africa B2B food marketplace platform market. 

Based on food category, the Middle East & Africa B2B food marketplace platform market is segmented into chilled and dairy, grocery, beverages, and others. The grocery segment held 45.7% share of Middle East & Africa B2B food marketplace platform market in 2022, amassing US$ 717.63 million. It is projected to garner US$ 1,654.12 million by 2028 to expand at 14.9% CAGR during 2022–2028.

Based on enterprise size, the Middle East & Africa B2B food marketplace platform market is segmented into SMEs and large enterprises. The large enterprises segment held 59.9% share of Middle East & Africa B2B food marketplace platform market in 2022, amassing US$ 939.85 million. It is projected to garner US$ 1,955.81 million by 2028 to expand at 13.0% CAGR during 2022–2028.

Based on country, the Middle East & Africa B2B food marketplace platform market has been categorized into South Africa, the UAE, Turkey, Nigeria, Morocco, and the Rest of Middle East & Africa. Our regional analysis states that the UAE captured 35.4% share of Middle East & Africa B2B food marketplace platform market in 2022. It was assessed at US$ 556.18 million in 2022 and is likely to hit US$ 1,141.44 million by 2028, exhibiting a CAGR of 12.7% during 2022–2028.      

Key players operating in the Middle East & Africa B2B food marketplace platform market are Agorara (OKNetTV Pty Ltd), Amazon.com Inc, eFoodChoice.com (3 Seasons Technology Co Ltd), and Global Trade Plaza (Webixy Technologies Pvt. Ltd), among others.   

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