
Published On: Oct 2023
Published On: Oct 2023
According to Business Market Insights research, the Middle East & Africa adult diaper market was valued at US$ 1,143.04 million in 2022 and is expected to reach US$ 1,909.57 million by 2030, registering a CAGR of 6.6% from 2022 to 2030. Rising share of aging population and increasing awareness and acceptance of incontinence products are the factors attributed to the growth of Middle East & Africa adult diaper market expansion.
The presence of leading players in several across the region and the introduction of a new style of adult diapers will drive the demand in the market. Technological advances have significantly increased the adoption of disposable adult diapers by the elderly population. For instance, in 2022, Henkel Adhesive Technologies invested in Smartz AG to launch smart diapers, which can enhance the patient's well-being through more timely changes while allowing staff to concentrate on providing better care. The conclusions are drawn after a long-term trial of Smart Adult Care recently conducted in an Italian nursing home. By printing flexible sensors directly onto the back sheet of the incontinence product, Smart Adult Care, a product of Henkel created in collaboration with Smartz AG, converts regular diapers into intelligent, connected medical devices. The printed sensor components connect with a reusable pod to remotely monitor moisture, movement, and temperature on a web-based dashboard or app through the cloud. Additionally, the device can recognize falls and alert caretakers immediately. Sumo, a completely biodegradable and reusable diaper system, debuted in May. The inventors claim that the plant-based fibers used in the Sumo diaper system and the detachable super-absorbent inlay surpass polyester and cotton, the primary materials used in most reusable diaper systems. Compared to polyester and cotton, the absorbent pad exhibits roughly a 40% reduction in rewet value and a 45% reduction in acquisition time. The item is air permeable, lighter, and thinner all at the same time. Therefore, strategic product innovations and launches by major market players is trending in Middle East & Africa adult diaper market.
On the contrary, stigma and social taboos associated with incontinence and the use of adult diapers hampers the Middle East & Africa adult diaper market.
Based on product type, the Middle East & Africa adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held 46.2% share of Middle East & Africa adult diaper market in 2022, amassing US$ 527.62 million. It is projected to garner US$ 936.36 million by 2030 to expand at 7.4% CAGR during 2022–2030.
Based on category, the Middle East & Africa adult diaper market is segmented into men, women, and unisex. The unisex segment held 46.1% share of Middle East & Africa adult diaper market in 2022, amassing US$ 526.70 million. It is projected to garner US$ 911.43 million by 2030 to expand at 7.1% CAGR during 2022–2030.
Based on end user, the Middle East & Africa adult diaper market is segmented into end-user into residential, hospitals and clinics, and others. The residential segment held 84.7% share of Middle East & Africa adult diaper market in 2022, amassing US$ 968.29 million. It is projected to garner US$ 1,646.34 million by 2030 to expand at 6.9% CAGR during 2022–2030.
Based on country, the Middle East & Africa adult diaper market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 63.1% share of Middle East & Africa adult diaper market in 2022. It was assessed at US$ 720.89 million in 2022 and is likely to hit US$ 1,167.62 million by 2030, exhibiting a CAGR of 6.2% during the 2022–2030.
Key players operating in the Middle East & Africa adult diaper market are Nippon Paper Industries Co Ltd, Ontex BV, Kmbe rly-Clark Corp, Essity AB, Paul Hartmann AG, and Abena AS, among others.
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