Report : Middle East and Africa Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)
Website Segment is Expected to be Fastest Growing During the Forecast Period for MEA Region
According to a new market research study on “MEA Ad Fraud Detection Tools Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End User” is expected to reach US$ 44.54 million by 2028 from 15.96 US$ million in 2021. The market is estimated to grow at a CAGR of 15.8% from 2021 to 2028. The report provides trends prevailing in the MEA ad fraud detection tools market along with the drivers and restraints pertaining to the market growth. Increase in use of AI and ML to boost ad fraud detection is the major factor driving the growth of the MEA ad fraud detection tools market. However, issues associated with ad fraud detection tools usage being complex hinders the growth of MEA Ad fraud detection tools market.
MEA ad fraud detection tools market is segmented into type, end user, and country. Based on type, the MEA ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the MEA ad fraud detection tools market and accounted for a larger market share. Based on end user, the MEA ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the MEA ad fraud detection tools market and accounted for the largest market share. Based on country, the MEA ad fraud detection tools market is segmented into Saudi Arabia, South Africa, UAE, and rest of MEA. UAE held the largest market share in 2021.
In the MEA, South Africa has recorded the highest number of COVID-19 cases, followed by Saudi Arabia and the UAE. With the increase in internet usage during the pandemic, the demand for digital advertisement has also surged in the region. According to a survey by Deloitte, 48% of participants saw more fraudulent instances in 2020 than in previous years, and 35% believe it has increased since the COVID-19 pandemic began. Dependence on technology and remote working was regarded as the main factor resulting in the fraud cases. Hence, fraud risk assessment and fraud-related training are essential components of a fraud prevention strategy. However, over two-thirds of Middle Eastern companies have conducted fraud risk assessments and fraud-related training over the period. Hence, the COVID-19 pandemic has boosted the ad fraud detection tools market in the MEA.
ADEX (Samoukale Enterprises Limited); AppsFlyer Ltd.; Adjust GmbH; FraudScore; Interceptd (App Samurai Inc.); and Singular Labs, Inc. are among the leading companies in the MEA ad fraud detection tools market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.
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