Report : MEA Gummy Supplements Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Digestive Health, Immune Health, Brain Health, Skin Health, Multivitamins, Single Vitamins, and Others), End User (Adults and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)       

At 7.9% CAGR, the Middle East & Africa Gummy Supplements Market is speculated to be worth US$ 828.82 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the MEA gummy supplements market was valued at US$ 487.55 million in 2021 and is expected to reach US$ 828.82 million by 2028, registering an annual growth rate of 9.0% from 2021 to 2028.  

Rising popularity of plant-based supplements and continuous growth in new product developments are the major factors responsible for growth of gummy supplements market in MEA region.  One of the newest manufacturing trends in the gummy supplements market is to offer both aesthetic and functional benefits. For instance, Sirio Pharma Company Ltd., a contract manufacturer of gummy supplements, has started a new line of center-filled gummies. Center-filled gummies are produced on the company's in-house equipment, enabling the separation of functional ingredients between filling and shelling. Separating ingredients protects key ingredients from moisture and oxidation and reduces the risk of incompatibility. Ingredients in the filling are sheltered through a protective barrier of this shell.

Apart from being beneficial in functionality, center-filled gummies also boost aesthetic value. Center-filled gummies can be visually appealing, and different colors can be used for shells and filling, respectively. Gummies also provide a different experience for the consumer as it consists of different textures of filling and shell, making them taste different.

Gummies are one of the fastest-growing trends in dietary supplements, and their growth is attracting new entrants. Contract manufacturers for gummy supplements are now receiving orders for products that move beyond conventional nutritional ingredients, such as minerals and vitamins. The change in ingredients is prompting continual innovation in gummy processes and formulas. Manufacturers are working on organic and non-GMO claims, reducing artificial ingredients, animal ingredients, and sugar in gummy supplements. The gummy supplements market offers numerous opportunities and scope for innovation that require niche expertise, production capacity, and suitable equipment.

On the contrary, various side effects associated with over consumption hurdles the growth of MEA gummy supplements market.

Based on type, the MEA gummy supplements market is segmented into digestive health, immune health, brain health, skin health, multivitamins, single vitamin, and others. The others segent held 41.5% market share in 2021, amassing US$ 202.45 million. It is projected to garner US$ 342.11 million by 2028 to expand at 7.8% CAGR during 2021–2028.

Based on end user, the MEA gummy supplements market is bifurcated into adults and kids. Adults segment held 65.1% market share in 2021. It accrued US$ 317.30 million in 2021 and is estimated to generate US$ 549.39 million by 2028 to grow at a CAGR of 8.2% over the forecast period.

Based on distribution channels, the MEA gummy supplements market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. With 77.5% share of the domain, the specialty stores segment dominated the market in 2021. It accrued US$ 377.62 million in 2021 and is estimated to generate US$ 627.59 million by 2028 to grow at a CAGR of 7.5% over the forecast period.

Our regional analysis states that the Rest of MEA captured 57.9% market share in 2021. It was assessed at US$ 282.12 million in 2021 and is likely to hit US$ 462.13 million by 2028, exhibiting a CAGR of 7.3% during the forecast period.

Key players dominating the MEA gummy supplements market are Bayer AG; Church & Dwight, Inc.; Herbaland Naturals Inc.; Jarrow Formula, Inc.; Nature’s Way Products LLC; and The Clorox Company among others.   

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