Report : India Green Tea Market Forecast to 2027 - COVID-19 Impact and Country Analysis By Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavor (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others)
Merger and Acquisition activities and product launches to drive green tea market growth at CAGR of 6.5% during 2019–2027
According to our latest market study on “India Green Tea Market Forecast to 2027– Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others),”the India green tea market was valued at US$ 1,247.36 Mn in 2018 and is projected to reach US$ 2,112.47 Mn by 2027; it is expected to grow at a CAGR of 6.1% during 2019–2027.The report highlights key factors driving the market growth, and prominent players and their developments in the market.
Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of these plants are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body. Green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness. The consumers in India prefer beverages that offer functional benefits, which ultimately propels the demand for green tea in the country. This encourages them to seek for green tea products as a preferred alternative to sugar-laden beverages.
Based on type, the green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. In 2018, green tea bags held the largest share of 36.9% of the India green tea market. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As the consumption of green tea helps enhance brain function, reduce fat, lower the risk of cancer, and more, green tea bags are used in the manufacture of cosmetics and pharmaceutical products. There are ways to use bags of green tea bags to promote healing apart from consumption as a drink.
The India green tea market is concentrated with a few well-established players such as TATA Global Beverages, Unilever, Nestlé, Associated British Foods plc., ITO EN, and Dilmah Ceylon Tea Company PLC.
The report includes the segmentation of the India Green Tea market as follows:
India Green Tea Market –Type
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
India Green Tea Market – By Flavor
- Aloe Vera
India Green Tea Market – By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
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