At 3.7% CAGR, Europe Wheat Bran Offal Market is Projected to be Worth US$ 6,867.25 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe wheat bran offal market was valued at US$ 5,127.45 million in 2023 and is expected to reach US$ 6,867.25 million by 2031, registering a CAGR of 3.7% from 2023 to 2031. Rising preference for organic wheat bran and growing awareness of the health benefits of wheat bran are among the critical factors attributed to drive the Europe wheat bran offal market growth.

The demand for organic wheat bran is attributed to the growing preference for healthier and environmentally conscious food choices. With an increasing focus on wholesome, natural ingredients, consumers are seeking convenient as well as nutritious options. They are increasingly prioritizing natural, chemical-free, and sustainably produced products. Organic wheat bran, free from synthetic pesticides and fertilizers, appeals to health-conscious consumers seeking cleaner and more eco-friendly food options. This trend is especially prominent in the functional food and beverages industry, where organic wheat bran is used to enhance the nutritional profile of cereals, bakery products, and snacks. The demand for organic products is further driven by the perception that these products offer superior health benefits, such as higher nutrient content and reduced exposure to harmful residues, which aligns with the growing focus on preventive healthcare and holistic wellness. In recent years, the food and beverages industry has witnessed a broader global shift toward sustainability and environmentally friendly practices. Consumers are demanding healthy food products and a means of supporting sustainable agriculture and reducing their environmental impact. Organic wheat bran's role in promoting soil health and biodiversity during cultivation enhances its appeal among eco-conscious consumers. As regulatory support and certification such as NPOP standard for organic products strengthens worldwide, manufacturers are investing in organic wheat bran production to cater to growing consumer demand. Thus, the rising preference for organic wheat bran is expected to create opportunities for the wheat bran/offal market growth during the forecast period.

On the contrary, the increasing demand for gluten-free food products hampers the growth of Europe wheat bran offal market.

Based on form, the Europe wheat bran offal market is segmented into flour or meal, flakes, and pellets. The flour or meal segment held 69.0% market share in 2023, amassing US$ 3,537.56 million. It is projected to garner US$ 4,693.18 million by 2031 to register 3.6% CAGR during 2023–2031.

In terms of category, the Europe wheat bran offal market is bifurcated into organic and conventional. The conventional segment held 88.6% share of Europe wheat bran offal market in 2023, amassing US$ 4,541.17 million. It is anticipated to garner US$ 5,886.73 million by 2031 to expand at 3.3% CAGR during 2023–2031.

By application, the Europe wheat bran offal market is divided into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held 74.6% share of Europe wheat bran offal market in 2023, amassing US$ 3,826.28 million. It is projected to garner US$ 5,151.98 million by 2031 to expand at 3.8% CAGR from 2023 to 2031.

Based on country, the Europe wheat bran offal market is categorized into Germany, the UK, France, Italy, Spain, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 32.9% share of Europe wheat bran offal market in 2023. It was assessed at US$ 1,684.88 million in 2023 and is likely to hit US$ 2,065.48 million by 2031, registering a CAGR of 2.6% during 2023–2031.

Key players operating in the wheat bran offal market are Grain Millers, Inc.; Ardent Mills; Bunge Global SA; American International Foods Inc; Limagrain Ingredients SAS; Siemer Milling Company; King Milling Company; Sunimpex; Nisshin Seifun Group Inc; Florist; Wings Impex; Sudzucker AG; STAR OF THE WEST; Hindustan Animal Feeds; and Wilmar International Ltd., among others.

• In September 2020, Siemer Milling Company increased its Hopkinsville, KY production capacity by adding a whole wheat milling unit and is now expanding the existing C Mill. The new D Mill is a 2000 cwt/day unit dedicated to whole wheat flour. The Hopkinsville plant has a daily production capacity of 20,500 cwt/day in four milling units and 3.5 million bushels of wheat storage.
• In June 2022, Nisshin Seifun Group Inc. announced the acquisition of Kumamoto Seifun Co., Ltd. Through this acquisition, Kumamoto Seifun Co., Ltd. and its subsidiaries became consolidated subsidiaries of Nisshin Seifun Group Inc.

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