Europe Wet Pet Food Market is expected to reach US$ 9,684.1 Mn by 2027

Rising e-commerce sales in developed countries to escalate the Europe wet pet food market at a CAGR of 5.9%

Latest market study on "Europe Wet Pet Food Market to 2027 – Analysis and Forecasts by Product (Dog Food, Cat Food, Others); Packaging Type (Canned, Pouches, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialized Pet Shops, Online, Others), and Country". Pet food, which is composed of a high percentage of water, ranging between 75% and 85%, along with other dry ingredients, is termed as wet pet food. The wet pet food is increasingly being preferred by pet owners as they help to boosts energy, builds muscles and lean mass, and stimulates the overall growth mechanism in animals. Consumption of wet pet food helps to provide the necessary nutrients such as proteins, vitamins, and minerals to pets to keep them healthy and hydrated. Moreover, such kinds of foods are considered as an ideal option for pets who cannot chew properly due to missing teeth, improper adjustment of jaws, or other related pet concerns. Such advantages offered by wet pet food makes them a popular and attractive option and the best source of hydration.  

The Europe wet pet food market is accounted to US$ 5,789.9 Mn in 2018 and is expected to grow at a CAGR of 5.9% during the forecast period 2019 – 2027, to account to US$ 9,684.1 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

Wet pet food is easily available at different retail channels such as supermarkets and hypermarkets, specialized pet shops, online stores, and others. Among these, online stores for wet pet food is gaining popularity in countries such as the UK, Germany, France, Russia, and Italy. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, both in strength and volume. Pet owners in UK, Germany, France, Russia, and Italy are adopting the idea of online shopping as it saves time, money, and efforts over other distribution channels. Also, these portals provide detail information about the product, such as product description, user's review, application, and usage of the product, which helps the buyer compare different products at a glance and accordingly choose appropriate products for their pets. Apart from this, features such as 24×7 availability, easy access, secure payment options, lesser time, and home delivery have encouraged pet owners to shop online. Amazon, Chewy, and Pupkart are among the popular online portals that have helped boost online sales of wet pet food in these countries. Moreover, growing concerns related to pet health have raised the demand for pet food products, which improves the overall health of pet animals. Pet owners nowadays are paying more attention to pet nutrition and taking extra efforts to search for suitable and appropriate food products for their pets. Increasing pet owner's awareness regarding pet food products and ingredients used in it has forced manufacturers to introduce new and innovative pet food products catering to their needs.

The market for Europe wet pet food is concentrated with some very well-established players. Some of the key players in the Europe wet pet food market include De Haan Petfood, FirstMate Pet Foods, Little BigPaw, Mars, Incorporated, Monge SPA, Petguard Holdings, Llc, Hill's Pet Nutrition, Inc., Nestlé Purina Petcare, and Butcher's Pet Care amongst the others.

Europe Wet Pet Food Market - By Country Breakdown, 2018

The report segments the Europe wet pet food market as follows:

• Dog Food
• Cat Food
• Others

• Canned
• Pouches
• Others

• Supermarket and Hypermarket
• Specialized Pet Shops
• Online
• Others

• UK
• France
• Italy
• Germany
• Russia
• Rest of Europe