At 4.5% CAGR, the Europe Toothpaste Market is projected to be worth US$ 9,319.16 Million by 2028, says Business Market Insights

According to Business Market Insights’ research, the Europe toothpaste market was valued at US$ 6,855.12 million in 2021 and is expected to reach US$ 9,319.16 million by 2028, registering a CAGR of 4.5% from 2021 to 2028. Rising popularity of herbal products and dental issues in geriatric and pediatric Population are the critical factors attributed to the market expansion.      

There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity.

The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market.     

On the contrary, harmful effects of ingredients in toothpaste hurdles the growth of Europe toothpaste market.

• Based on by type, the Europe toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment held 52.7% market share in 2021, amassing US$ 3,610.44 million. It is projected to garner US$ 4,816.08 million by 2028 to expand at 4.2% CAGR during 2021–2028. 
• Based on end user, the Europe toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021. The adults segment held 70.1% market share in 2021, amassing US$ 5,420.00 million. It is projected to garner US$ 7,329.29 million by 2028 to expand at 4.4% CAGR during 2021–2028.    
• Based on by base type, the Europe toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment registered a larger market share in 2021 with 73.3%. It accrued US$ 5,022.56 million in 2021 and is estimated to generate US$ 6,758.84 million by 2028 to grow at a CAGR of 4.3% over the forecast period.
• Based on distribution channel, the Europe toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. With 55.2% share of the domain, the supermarkets and hypermarkets segment dominated the market in 2021. It accrued US$ 644.56 million in 2021 and is estimated to generate US$ 864.94 million by 2028 to grow at a CAGR of 4.3% over the forecast period.

Our regional analysis states that the Rest of Europe captured 28.7% market share in 2021. It was assessed at US$ 1,968.11 million in 2021 and is likely to hit US$ 2,558.11 million by 2028, exhibiting a CAGR of 3.8% during the forecast period.

Key players dominating the Europe toothpaste market are 3M; Beverly Glen Laboratories, Inc; Colgate-Palmolive Company; GlaxoSmithKline plc.; Henkel AG & Co. KGaA; Procter & Gamble; Sunstar Suisse S.A; The Himalaya Drug Company; and Unilever among others.

A few key developments by top market players are:

• In March 2021, Colgate Palmolive Co., a toothpaste manufacturer launched Visible White O2, an active oxygen technology-based innovative teeth whitening toothpaste in an Indian market

• In March 2021, Colgate is producing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste portfolios in collaboration with EPL Limited (Formerly known as Essel Propack Limited).

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