At 6.5% CAGR, Europe Tonic Water Market is Projected to be Worth US$ 1,759.13 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe tonic water market was valued at US$ 1,066.85 million in 2023 and is expected to reach US$ 1,759.13 million by 2031, registering a CAGR of 6.5% from 2023 to 2031. Proliferation of e-commerce and increasing demand for gin are among the critical factors attributed to drive the Europe tonic water market growth.

With the increasing popularity of online shopping, particularly in the food & beverages sector, tonic water brands can leverage e-commerce platforms to expand their market presence and reach an extended consumer base. By establishing an online presence, these brands can directly connect with consumers, offering seamless shopping experience and convenient delivery options, which is especially appealing to busy urban residents. The launch of a dedicated online platform specifically offering alcoholic beverages and mixers creates growth opportunities for the tonic water market players. Such platforms provide a curated selection of premium tonic water brands, offering consumers a one-stop shop for their cocktail needs. In addition, the digital landscape allows tonic water brands to showcase their extensive product range, share cocktail recipes, and engage with consumers through interactive content and personalized recommendations. By harnessing the power of digital marketing and analytics, brands can target niche consumer segments and tailor their messaging to resonate with different preferences and occasions, driving awareness and loyalty.

On the contrary, the availability of substitutes hampers the growth of Europe tonic water market.

Based on type, the Europe tonic water market is bifurcated into plain and flavored. The flavored segment held 75.5% market share in 2023, amassing US$ 805.57 million. It is projected to garner US$ 1,338.20 million by 2031 to register 6.5% CAGR during 2023–2031.

In terms of category, the Europe tonic water market is bifurcated into low/no sugar and regular. The regular segment held 60.4% share of Europe tonic water market in 2023, amassing US$ 643.87 million. It is anticipated to garner US$ 1,030.44 million by 2031 to expand at 6.1% CAGR during 2023–2031.

By end user, the Europe tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held 59.0% share of Europe tonic water market in 2023, amassing US$ 629.46 million. It is projected to garner US$ 1,020.42 million by 2031 to expand at 6.2% CAGR from 2023 to 2031.

Based on country, the Europe tonic water market is categorized into Germany, France, Italy, the UK, Spain, Sweden, the Netherlands, and the Rest of Europe. Our regional analysis states that the UK captured 41.0% share of Europe tonic water market in 2023. It was assessed at US$ 437.83 million in 2023 and is likely to hit US$ 695.21 million by 2031, registering a CAGR of 5.9% during 2023–2031.

Key players operating in the Europe tonic water market are The Coca-Cola Co, Fever-Tree Drinks Plc, Three Cents Co, Thomas Henry GmbH, East Imperial Beverage Corp, Fentimans Ltd, and Britvic Plc., among others.

• In May 2023, Fentimans extended its supply chain partnership with Wincanton for five years, serving as Fentimans' dedicated warehouse and transport partner. The five-year agreement includes services for UK domestic distribution and export preparation, delivering approximately five million products annually.
• In October 2022, London Essence introduced five popular botanical essence mixers to Dubai's top restaurants and bars. The mixers, including Indian Tonic Water, Blood Orange & Elderflower Tonic Water, Soda Water, White Peach & Jasmine Crafted Soda, and Delicate Ginger Ale, are designed to enhance the experience for guests in luxury venues.

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