Report : Europe Tennis Racquet Market Forecast to 2030 – Regional Analysis – End User (Adults and Kids) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
At 3.2% CAGR, the Europe Tennis Racquet Market is speculated to be worth US$ 155.92 million by 2030, says Business Market Insights
According to Business Market Insights research, the Europe tennis racquet market was valued at US$ 125.45 million in 2023 and is expected to reach US$ 155.92 million by 2030, registering a CAGR of 3.2% from 2023 to 2030. Adoption of eco-friendly material for tennis racquets is the critical factor attributed to Europe tennis racquet market expansion.
From most tennis consumers ' viewpoint, the life cycle of a tennis racket is just from purchasing a brand-new racket to tossing away a worn-out racquet. However, the life cycle of a racquet is beyond that when environmental impacts are considered - from obtaining raw materials to decomposing the racquet. Assessing the life cycle of the tennis racquet opens another standpoint for consumers, especially looking into the materials needed to make, transport, distribute, and recycle a tennis racquet, which indicates the impact of a single tennis racquet on the environment. In February 2022, the Public Environmental Center for Sustainable Development (PECSD) found that over 90% of the one-and-a-half tons of waste collected are plastic bottles, cups, bags, stirrers, utensils, sunscreen wrappers, belts, toys, and even tennis racquets. Hence, manufacturers are adopting advanced technologies in manufacturing tennis racquets to minimize tennis racquet waste and encourage players to adopt eco-friendly tennis racquets. For instance, on April 22, 2022, Wilson Sporting Goods announced the launch of their eco-friendly tennis racquet series in celebration of Earth Day. The eco-conscious collection, including three performance rackets, features bio-based and recycled material from Agiplast technology by Arkema and waterborne paints from Sherwin Williams, eventually decreasing the footprint of each racket produced. On the other hand, in May 2023, Luxilon released the first 100%-recycled string used in tennis racquets. Luxilon Eco Power is a performance tennis string innovated from entirely recycled materials composed of old plastic bottles, and the minimalist packaging also trims down on the amount of paper used to lower waste. Therefore, the presence of tennis brands, such as Yonex Co., Ltd., HEAD, and Wilson Sporting Goods worldwide, operating in the Europe tennis racquet market, has elevated sustainability efforts. All these factors are likely to provide lucrative opportunities for the Europe tennis racquet market during the forecast period.
Based on distribution channel, the Europe tennis racquet market is segmented into supermarkets & hypermarkets, specialty stores, online stores, and others. The supermarkets & hypermarkets segment held 35.8% share of Europe tennis racquet market in 2023, amassing US$ 44.91 million. It is projected to garner US$ 57.65 million by 2030 to expand at 3.6% CAGR during 2023–2030.
Based on end-user, the Europe tennis racquet market is segmented into adults and kids. The adults segment held 86.9% share of Europe tennis racquet market in 2023, amassing US$ 109.03 million. It is projected to garner US$ 136.83 million by 2030 to expand at 3.3% CAGR during 2023–2030.
Based on country, the Europe tennis racquet market has been categorized into the Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that Germany captured 26.5% share of Europe tennis racquet market in 2023. It was assessed at US$ 33.30 million in 2023 and is likely to hit US$ 43.53 million by 2030, exhibiting a CAGR of 3.9% during the forecast period.
Key players operating in the Europe Tennis Racquet Market are YONEX Co., Ltd.; Sumitomo Rubber Industries Ltd; Babolat; Wilson Sporting Goods; GAMMA Sports; HEAD; PACIFIC Holding GmbH; Maus Frères SA; and Authentic Brands Group LLC among others.
- In Jan 2022, HEAD launched the 'BOOM' tennis racquet series, which has a state-of-the-art Auxetic construction in the yoke piece, giving an optimal impact feel.
- In April 2022, in celebration of Earth Day, Wilson Sporting Goods Co. announced the launch of their earth day tennis racket series. It features bio-based and recycled material from Agiplast technology by Arkema and waterborne paints from Sherwin Williams, ultimately decreasing the footprint of each racket produced.
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