At 9.3% CAGR, Europe Sports Nutrition Market is Projected to be Worth US$ 10,789.26 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe sports nutrition market was valued at US$ 5,315.35 million in 2023 and is expected to reach US$ 10,789.26 million by 2031, registering a CAGR of 9.3% from 2023 to 2031. Favorable government initiatives supporting sports activities and E-commerce and direct-to-consumer sales are among the critical factors attributed to the Europe sports nutrition market expansion.

The sports nutrition market is driven by several favorable government initiatives and programs taking place worldwide promoting engagement in sport and physical activities. For instance, the government of UK is supporting women athletes by launching a new sports strategy to get 1.25 million active women athletes in the country by 2030.

Sports nutrition companies can potentially increase their customer base by targeting women athletes looking to increase their protein intake and enhance energy and performance. These companies can launch sports nutrition products specifically tailored to women’s requirements. Such factors can be considered as a market opportunity for sports nutrition product manufacturers, helping them differentiate from their competitors and strengthen their market position in the sports nutrition market over the forecast period.

On the contrary, potential side-effects of sports supplements hamper the growth of Europe sports nutrition market. 

Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held 65.7% market share in 2023, amassing US$ 3,492.22 million. It is projected to garner US$ 7,000.92 million by 2031 to register 9.1% CAGR during 2023–2031.

In terms of distribution channel, the Europe sports nutrition market is categorized into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 51.2% share of Europe sports nutrition market in 2023, amassing US$ 2,722.48 million. It is projected to garner US$ 5,445.02 million by 2031 to expand at 9.1% CAGR during 2023–2031.

Based on country, the Europe sports nutrition market has been categorized into Germany, France, Italy, the UK, Spain, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 31.9% share of Europe sports nutrition market in 2023. It was assessed at US$ 1,694.00 million in 2023 and is likely to hit US$ 3,304.75 million by 2031, exhibiting a CAGR of 8.7% during 2023–2031.

Key players operating in the Europe sports nutrition market are Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc; and Herbalife Nutrition Ltd., among others.

• In February 2024, NOW Sports, the sports nutrition brand of industry-leading natural products manufacturer NOW, partnered with The Brooks Beasts Track Club as the official sports nutrition partner through 2024. The strategic alignment began as Brooks professional athletes looked to compete on the world's biggest stage at the 2024 Paris Olympics and beyond and recognize the importance of fueling with trusted and tested sports nutrition products to perform at the elite level.
• In June 2023, Gatorade opened the Gatorade Sports Science Institute, a science research and development lab that helped to expand testing for the metabolism, muscle performance, biochemistry, body composition, and mental performance of athletes.

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