At 5.2% CAGR, the Europe Skin Toners Market is projected to be worth US$ 348.73 million by 2028, says Business Market Insights

According to Business Market Insights research, the Europe skin toners market was valued at US$ 256.56 million in 2022 and is expected to reach US$ 348.73 million by 2028, registering a CAGR of 5.2% from 2022 to 2028. Benefits of using skin toners and innovative product launches and advertising expenditure by key market players are the critical factors attributed to the Europe skin toners market expansion.        

In recent years, the organized retail sector has undergone a massive transformation. The emergence of e-commerce has resulted in considerable changes in the way people shop and spend their money. A rise in penetration of smartphones and the internet, easy access to emerging technologies, a surge in purchasing power, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the growth of e-commerce. People are increasingly preferring online retail platforms for purchasing personal care products such as moisturizers, skin toners, cleansers, cosmetics, etc. Consumers across the region are becoming confident about purchasing these products online, moving from the traditional try-and-buy purchasing model to a buy-and-try model. Moreover, online sales of personal care products grew significantly during the COVID-19 pandemic due to the shutdown of brick-and-mortar stores and the government's imposition of social restrictions. As lockdowns constrained people's movement and they were compelled to work from their homes, there was a substantial shift to online shopping. In addition, heavy discounts, wide availability of different brands in one place, and home delivery options are other notable factors driving consumers' focus toward online shopping. Thus, the consumers’ increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers through their own e-commerce platforms are a few factors expected to open lucrative opportunities for the Europe skin toners market growth in the coming years.

On the contrary, increasing cases of counterfeit products hampers the Europe Skin Toners Market.  

Based on type, the Europe skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held 42.9% share of Europe skin toners market in 2022, amassing US$ 109.95 million. It is projected to garner US$ 150.28 million by 2028 to expand at 5.3% CAGR during 2022–2028. 

Based on category, the Europe skin toners market is segmented into organic and conventional. The conventional segment held 83.9% share of Europe skin toners market in 2022, amassing US$ 215.26 million. It is projected to garner US$ 290.93 million by 2028 to expand at 5.1% CAGR during 2022–2028.

Based on distribution channel, the Europe skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 33.0% share of Europe skin toners market in 2022, amassing US$ 84.77 million. It is projected to garner US$ 112.18 million by 2028 to expand at 4.8% CAGR during 2022–2028.

Based on country, the Europe skin toners market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 31.5% share of Europe skin toners market in 2022. It was assessed at US$ 80.89 million in 2022 and is likely to hit US$ 104.90 million by 2028, exhibiting a CAGR of 4.4% during the forecast period.      

Key players dominating the Europe skin toners market are Burt's Bees Inc; Johnson & Johnson Consumer Inc; La Mer Technology Inc; L'Oreal SA; Lush Retail Ltd; Shiseido Co Ltd; The Bodyshop International Ltd; and The Procter & Gamble Co, among others.

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