At 6.3% CAGR, the Europe Sexual Wellness Market is projected to be worth US$ 22,432.32 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the Europe sexual wellness market was valued at US$ 15,547.82 million in 2022 and is expected to reach US$ 22,432.32 million by 2028, registering a CAGR of 6.3% from 2022 to 2028. Changing perception toward use of sexual wellness products and increasing investments by market players are the critical factors attributed to the Europe sexual wellness market expansion.

The diminishment of taboos related to sexual health and pleasure is opening a vast market for the established brands offering a wide variety of products such as toys and personal lubricants. Growing concerns about personal hygiene, attractive and informative branding, and campaigning along with increasing openness about sexual fantasies are the significant factors driving the sexual wellness market growth. Major sexual wellness brands are experiencing lucrative demand for sex toys from both men and women. Also, online shopping has further enhanced sales as these platforms allow customers to purchase products such as sex toys, lubricants, and condoms without letting many people know. Many new players are entering into the Europe sexual wellness market due to the substantial potential. Aging leads to changes, such as vaginal dryness and erectile dysfunction; moreover, problems such as stress, lifestyle changes, and chronic illnesses can compromise the intimacy between partners. The application of lubricants provides the feel of natural vaginal lubricants and helps alleviate the problem, which makes them a preferred choice among consumers for masturbation and penetrative sex. The use of sex toys can increase arousal, relieve stress, and trigger hormonal changes, which is especially helpful for women approaching menopause. In addition, continuous advancements in products are further driving the sexual wellness market growth. Urja BEAUTY, a skincare brand, offers a collection of luxe vulva care products. Urja Intimates, a premium vulva and vagina care range, consists of Vibrant V pH Balanced Personal Wash, Intense Hydrating Lubricant, and Vibrant V Moisturizing Silky-Serum. Thus, changing perception toward use of sexual wellness products are boosting the growth of the Europe sexual wellness market.

On the contrary, small clientele in low-income countries hampers the Europe sexual wellness market.

• Based on pharmaceutical product, the Europe sexual wellness market is segmented into capsules, tablets, oral liquids, and sprays. The capsules segment held 59.6% market share in 2022, amassing US$ 82.93 million. It is projected to garner US$ 141.74 million by 2028 to expand at 9.3% CAGR during 2022–2028.
• Based on non-pharmaceutical product, the Europe sexual wellness market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. The sex toys segment held 65.2% market share in 2022, amassing US$ 10,053.70 million. It is projected to garner US$ 15,340.26 million by 2028 to expand at 7.3% CAGR during 2022–2028.
• Based on distribution channel, the Europe sexual wellness market is segmented into retail pharmacies, online distribution, mass merchandize, and hospitals pharmacies. The retail pharmacies segment held 44.9% market share in 2022, amassing US$ 6,986.31 million. It is projected to garner US$ 10,213.44 million by 2028 to expand at 6.5% CAGR during 2022–2028.
• Based on application, the Europe sexual wellness market is segmented into erectile dysfunction (ED) treatment, premature ejaculation treatment, low libido improvement, orgasmic dysfunction treatment, and others. The erectile dysfunction (ED) treatment segment held 40.2% market share in 2022, amassing US$ 6,242.45 million. It is projected to garner US$ 9,230.90 million by 2028 to expand at 6.7% CAGR during 2022–2028.
• Based on country, the Europe sexual wellness market has been categorized into Germany, France, the UK, Italy, Spain, Poland, and the Rest of Europe. Our regional analysis states that Germany captured 26.6% market share in 2022. It was assessed at US$ 4,140.74 million in 2022 and is likely to hit US$ 6,072.43 million by 2028, exhibiting a CAGR of 6.6% during the forecast period.

Key players dominating the Europe sexual wellness market are Bayer AG; Church & Dwight Co., Inc.; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; Pfizer Inc.; Reckitt Benckiser Group Plc; and TENGA Co., Ltd., among others.

•  In Mar,2021; Fun factory have launched their new product for reducing the orgasm gap between men and women.

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