Report : Europe Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)
At 7.2% CAGR, the Europe Sex Toys Market is speculated to be worth US$ 15,342.31 million by 2028, says Business Market Insights
According to the Insight Partners’ research, the Europe sex toys market was valued at US$ 9,419.92 million in 2021 and is expected to reach US$ 15,342.31 million by 2028, registering an annual growth rate of 7.2% from 2021 to 2028. App-Enabled distance toys and bluetooth-powered toys and increasing adoption of technology in sex toys are the critical factors attributed to the Europe sex toys market expansion.
In this current moment of social distancing, couples around the world are re-thinking how to create intimacy from afar. Distance toys, currently, are the biggest sellers and are very likely to remain so for the time being. People are interested in app-enabled and remote-control toys, and their interest is continuing to grow throughout the year—especially as more people find themselves separated from their partners due to physical distancing. For long-distance partners, a toy can help alleviate the pressure of phone or video sex, as it provides physical stimulation while one provides other types of pleasure according to comfort level: visual, audial, emotional, psychological, romantic, and/or fantasy-based. While there are plenty of sex toys that work from one end of the room to the other, if the partners are in quarantined states (or even countries) away, We-Vibe and it's We-Connect apps are a great option to turn to for long-distance play. Although We-Vibe may have been the first to put this technology to use, since then other brands, like OhMiBod, have released their own versions. Bluetooth-powered toys have also come up as rising stars in the sex toy menu, useful for social distancing and otherwise. Partners quarantined apart can use Bluetooth-powered toys to share stimulation and stay connected. But you don't have to be cities away from each other to enjoy Bluetooth-powered toys. Even if your partner is in the other room, these toys can be used to keep surprises alive and well. For example, sex tech company Kiiroo offers toys that connect via Bluetooth to interactive videos, virtual reality, a partner's toy, and more. Some of these Bluetooth toys allow a partner to use the controls, while others seek to link up toys for both to use at once says Queen. The Kiiroo products can also connect with cam professionals. Lovense also has a wide array of toys, from butt plugs and dildos to wands that can be controlled via Bluetooth.
On the contrary, harmful chemicals in sex toys hurdles the growth of Europe sex toys market.
Based on material, the Europe sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held 40.1% share of the Europe sex toys market in 2021, amassing US$ 3,774.12 million. It is projected to garner US$ 6,328.59 million by 2028 to expand at 7.7% CAGR during 2021–2028.
Based on gender, the Europe sex toys market is bifurcated into female and male. The female segment held 61.9% share of the Europe sex toys market in 2021, amassing US$ 5,828.54 million. It is projected to garner US$ 9,405.25 million by 2028 to expand at 7.1% CAGR during 2022–2028.
Based on product, the Europe sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing and others. The vibrators segment held 31.6% share of the Europe sex toys market in 2021, amassing US$ 2,973.25 million. It is projected to garner US$ 4,886.28 million by 2028 to expand at 7.4% CAGR during 2021–2028.
Based on distribution channel, the Europe sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held 43.9% share of the Europe sex toys market in 2021, amassing US$ 4,138.06 million. It is projected to garner US$ 6,914.87 million by 2028 to expand at 7.6% CAGR during 2021–2028.
Based on country, the Europe sex toys market has been categorized into U.K., Germany, France, Italy, Spain, and Rest of Europe. Our regional analysis states that the Germany, captured 26.6% share of the Europe sex toys market in 2021. It was assessed at US$ 2,502.35 million in 2021 and is likely to hit US$ 4,153.96 million by 2028, exhibiting a CAGR of 7.5% during the forecast period.
Key players profiles in the Europe sex toys market report are BMS Factory; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; TENGA Co., Ltd.; and WOW Tech International GmbH, among others.
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