Report : Europe Set Top Box (STB) Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Cable, Satellite, IPTV, and Others) and Content Quality (Standard Definition (SD), High-Definition (HD), and 4K)
Cable Segment to Dominate the Europe Set Top Box (STB) Market During 2019-2027
According to a new market research study on “Europe Set Top Box (STB) Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Product and Content Quality” is expected to reach US$ 6,100.7 million by 2027 from US$ 5,183.5 million in 2019. The market is estimated to grow at a CAGR of 2.2 % from 2020 to 2027. The report provides trends prevailing in the Europe set top box (STB) market along with the drivers and restraints pertaining to the market growth. Government initiative for mandating digitalization of cable TV and increasing technological transformations in set-top box (STB) are the major factor driving the growth of the Europe set top box (STB) market. However, mounting demand for OTT platforms hinder the growth of Europe set top box (STB) market.
In case of COVID-19, Europe is highly affected specially the UK. Western European countries have seen a comparatively modest decrease in their growth activities because of the strong healthcare system. In order to protect its citizens from the virus, the European government has made tremendous investments in incorporating technologies in its healthcare systems to help identify signs of the virus. Due the sudden outbreak of the corona virus and lockdown across almost major countries in the Europe, the region has observed a rise in the TV viewing among the population. According to studies, the region has observed a rise in average time by 72 minutes in a day. For younger age groups, this increase is even greater, reversing the drop in TV consumption seen in recent years with 16-34-year-olds watching 45 percent more TV, and 85 minutes a day extra. It has also been observed that Including growth from Netflix and an increase in first-time users on YouTube, app use on Sky Q has increased by almost 70%. Thus, the rise in time spend in TV is expected to positively impact the set-top box market. However, owing to the outbreak of the virus, the manufacturing of the set-box across the region and its distribution is affected negatively. Thus, owing to the above-mentioned factors the set-top market is expected to be moderately affected over the forecast period.
The Europe market for set top box (STB) is segmented into the product, content quality, and country. Based on product, the Europe set-top box market is segmented into IPTV, satellite, cable and others. The cable segment accounted for the highest share in the market in 2019. Rising government initiatives to track the number of subscribers have influenced the high adoption of cable subscribers across the Europe. Thus, to ensure less discrepancy in satellite telecasting distribution is influencing the growth of the adoption of cable connection across the Europe. Others segment is expected to be fastest growing during forecast period. Based on content quality, the Europe set top box (STB) market is segmented into standard definition (SD), high-definition (HD), and 4K. The standard definition (SD) segment dominated the market in 2019 and 4K segment is expected to be fastest growing during forecast period.
Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd.; Humax; Kaonmedia Co., Ltd.; kyworth Group Co., Ltd.; Sagemcom; Technicolor SA are among the leading companies in the Europe set top box (STB) market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Technicolor had announced that Altibox would deploy the high-end android TV JADE set-top box (STB) solution from Technicolor’s Connected Home division to its subscribers.
The report segments the Europe set top box (STB) market as follows:
Europe Set Top Box (STB) Market – By Product
Europe Set Top Box (STB) Market – By Content Quality
- Standard Definition (SD)
- High-Definition (HD)
Europe Set Top Box (STB) Market – By Country
- Rest of Europe
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