At 10.9% CAGR, the Europe RTD Cocktails Market is Projected to be worth US$ 16,178.37 million by 2030, says Business Market Insights

According to Business Market Insights’ research, the Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030, registering a CAGR of 10.9% from 2022 to 2030. Strong preference for RTD alcoholic beverages among consumers and strategic development initiatives by manufacturers are the critical factors attributed to the Europe RTD cocktails market expansion.             

Over the recent years, there has been a noticeable shift in what consumers seek in their beverage choices. This shift primarily revolves around a desire for premium and craft experiences.  Consumers no longer solely prioritize convenience but also demand quality and authenticity in their RTD cocktails. They are seeking beverages that offer not just refreshment but a heightened sensory experience. This includes the exploration of unique and artisanal flavor profiles that go beyond traditional cocktail offerings. As a result, the RTD cocktail market has witnessed a surge in the production of high-quality, handcrafted RTD cocktails, often with a focus on natural ingredients and creative combinations. Consumers are willing to pay a premium for these products, driven by the desire for sophisticated and memorable drinking experiences. The changing preferences align with a broader trend in the beverage industry, where consumers are increasingly valuing the craftsmanship and flavor complexity found in premium and craft offerings. As such, manufacturers have the opportunity to innovate, experiment with flavors, and elevate their RTD cocktail products to cater to this discerning consumer base, ultimately offering prosperous opportunities to the market.

On the contrary, complex and diverse regulations hurdles the growth of Europe RTD cocktails market. 

Based on base type, the Europe RTD cocktails market is categorized into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held 73.9% market share in 2022, amassing US$ 5,216.08 million. It is projected to garner US$ 11,208.51 million by 2030 to expand at 10.0% CAGR during 2022–2030.

Based on packaging type, the Europe RTD cocktails market is categorized into bottles, cans, and others. The cans segment held 77.4% share of Europe RTD cocktails market in 2022, amassing US$ 5,461.80 million. It is projected to garner US$ 12,500.01 million by 2030 to expand at 10.9% CAGR during 2022–2030.

Based on distribution channel, the Europe RTD cocktails market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 44.3% share of Europe RTD cocktails market in 2022, amassing US$ 3,128.14 million. It is projected to garner US$ 6,735.64 million by 2030 to expand at 10.1% CAGR during 2022–2030.

Based on country, the Europe RTD cocktails market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe.  Our regional analysis states that the Rest of Europe captured 37.5% share of Europe RTD cocktails market in 2022. It was assessed at US$ 2,649.66 million in 2022 and is likely to hit US$ 4,471.80 million by 2030, exhibiting a CAGR of 6.8% during 2022–2030.            

Key players operating in the Europe RTD cocktails market are Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC, among others.

• In Mar 2022, Constellation Brands Inc Enters into the Ready-to-Drink Boxed Wine Cocktail Category.
• In Jun 2019, New holland spirits launched new canned cocktail to existing line.

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