At 3.9% CAGR, the Europe Printed Signage Materials Market is projected to be worth US$ 14,700.77 million by 2028, says Business Market Insights

According to Business Market Insights research, the Europe printed signage materials market was valued at US$ 11,709.96 million in 2022 and is expected to reach US$ 14,700.77 million by 2028, registering a CAGR of 3.9% from 2022 to 2028. Increasing demand for printed signage from retail sector and growing awareness of the advantages of using printed signage in various industries are the critical factors attributed to the Europe printed signage materials market expansion.

In the retail sector, printed signage is used for brand marketing and product recognition. Printed signage is extensively used in the form of point-of-sale displays, banners, posters, backlit billboards, graphics, hoardings, and other display patterns and information boards for advertising products to attract customers and expand their knowledge about products. Interior retail signage and exterior retail signage are types of retail signage. Interior retail signage aims to convince a customer to make a purchase and directs customers to specific locations in the store such as dressing rooms, or even restrooms. Exterior retail signage is used to create an up-to-date engaging invitation. The demand for exterior printed signages is increased as they help attract customers into the store. According to the Signage Foundation, signs have a significant positive impact on sales, with over 60% of businesses reporting a 10% increase in sales by adding or updating their signs. The rising usage of out-of-home advertising media such as billboards, posters, etc. is driving the demand for printed signage. Materials such as paper and paperboards, plastic, and metals are extensively used in manufacturing printed signage in the retail sector. Thus, the growing retail industry and the rising demand for printed signage from the retail sector drive the growth of the Europe printed signage materials market.  

On the contrary, growing popularity of digital signage hurdles the growth of Europe printed signage materials market.

Based on material, the Europe printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. The plastic segment held 37.0% share of Europe printed signage materials market in 2022, amassing US$ 4,327.47 million. It is projected to garner US$ 5,462.26 million by 2028 to expand at 4.0% CAGR during 2022–2028.

Based on application, the Europe printed signage materials market is segmented into posters, pop displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. The posters segment held 30.2% share of Europe printed signage materials market in 2022, amassing US$ 3,537.92 million. It is projected to garner US$ 4,515.84 million by 2028 to expand at 4.2% CAGR during 2022–2028.  

Based on end-use industry, the Europe printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. The retail segment held 30.0% share of Europe printed signage materials market in 2022, amassing US$ 3,510.86 million. It is projected to garner US$ 4,581.56 million by 2028 to expand at 4.5% CAGR during 2022–2028.

Germany, France, Italy, the U.K., Russia, Netherlands, Belgium, Poland, Czech Republic, Scandinavia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 26.7% share of Europe printed signage materials market in 2022. It was assessed at US$ 3,128.90 million in 2022 and is likely to hit US$ 3,772.22 million by 2028, exhibiting a CAGR of 3.2% during the forecast period.  

Key players profiles in the Europe printed signage materials market report 3A Composites GmbH; Antalis; Avery Dennison Corp; IGEPA group GmbH & Co KG; Inapa Investimentos Particip Gestao SA; Lintec Europe (UK) Ltd; ORAFOL Europe GmbH; Spandex AG; Thyssenkrupp Materials Services GmbH;  and Vink Holdings Ltd, among others.

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