Europe Playout Solutions Market
Published On: May 2023
Published On: May 2023
According to Business Market Insights research, the Europe playout solutions market was valued at US$ 340.77 million in 2023 and is expected to reach US$ 505.90 million by 2028, registering a CAGR of 8.2% from 2023 to 2028. Increase in demand for personalized broadcasting services and rise in cloud-based playout solutions are the critical factors attributed to the Europe playout solutions market expansion.
Automation holds the key to a prosperous future in every industry, and the introduction of 5G technology acts as an automation propeller. The deployment of 5G networks will enhance the broadcaster's business, whose linear channels need live viewing experiences. As the demand for buffer-free video streaming and high-quality content rises, the 5G technology drives the OTT viewer experience to the next level. 5G ensures possibilities like a seamless live stream experience that does not keep buffering or lag annoyingly. 5G unlocked bandwidths of over 1 GHz giving a massive boost to both live streaming and VOD with a 10x decrease in end-to-end latency, 20X faster speed, and higher bandwidth. 5G is expected to help increase viewer engagement in linear channels, allowing for the coverage of a wider variety of live events. Broadcasters and service providers are increasingly using the capabilities of AR, VR, and AI technologies to understand user behavior and deliver customized and effective services. Such innovations are expected to add value to the consumer experience and are vital to digital ads. As digital content rendering will depend on the speed of the internet connectivity, the implementation of 5G technology will remain integral to the adoption of playout solutions for digital content broadcasting. Thus, 5G offers massive network capacity, allowing broadcasters to provide more than 100 Mbps bandwidth per user and serve more sessions at scale regarding video streaming. 5G brings dramatically faster access to network speed and the network infrastructure. 5G is expected to provide new opportunities for video and cable providers to grow their reach, thereby boosting Europe playout solutions market growth.
On the contrary, complexity in integration and privacy concerns hampers the Europe Playout Solutions Market.
Based on component, the Europe playout solutions market is segmented into hardware, software, and services. The software segment held 53.9% share of Europe Playout Solutions Market in 2023, amassing US$ 183.70 million. It is projected to garner US$ 279.11 million by 2028 to expand at 8.7% CAGR during 2023–2028.
Based on application, the Europe playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held 31.1% share of Europe Playout Solutions Market in 2023, amassing US$ 106.08 million. It is projected to garner US$ 166.23 million by 2028 to expand at 9.4% CAGR during 2023–2028.
Based on country, the Europe playout solutions market has been categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that Germany captured 32.1% share of Europe Playout Solutions Market in 2023. It was assessed at US$ 109.41 million in 2023 and is likely to hit US$ 175.04 million by 2028, exhibiting a CAGR of 9.9% during the forecast period.
Key players dominating the Europe playout solutions market are Amagi; Belden Incorporated (Grass Valley); BroadStream Solutions; Evertz; Florical Systems; Harmonic Inc; Imagine Communications; Pebble Beach Systems; Pixel Power; and Playbox Technology, among others.
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