Europe Pet Oral Care Products Market is expected to reach US$ 758.64 Mn by 2028

Tooth Brush and Paste Segment to Dominate Europe Pet Oral Care Products Market during 2021–2028 

According to a new market research study on “Europe Pet Oral Care Products Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Animal, Product, End User, and Distribution Channel” is expected to reach US$ 758.64 million by 2028 from US$ 485.48 million in 2021. The market is estimated to grow at a CAGR of 6.6% from 2021 to 2028. The report provides trends prevailing in the Europe pet oral care products market along with the drivers and restraints pertaining to the market growth. Comparatively more prevalence of dental diseases in pets, growing adoption of pets for companionship, and elevating product innovation in pet oral care are the major factor driving the growth of the Europe pet oral care products market. However, dearth of adoption of pet care product hinder the growth of Europe pet oral care products market.

Italy and Spain have registered the maximum number of COVID-19 cases and deaths in Europe. However, the animal health industry in European countries has experienced minimal effects. The rapid increase in pet care spending in developed markets such as the UK, Germany, and France has been accompanied by a surge in demand from newer and more dynamic markets. In many countries, millennial population increasingly seeing pets as an alternative to children. However, in the short-term, the COVID-19 pandemic has had mixed effect on the European pet oral care products market due to the discontinuation of veterinary practices for weeks, as a part of containment measures. Also, the shuttering of adoption centers in several countries slowed the rate of pet ownership in 2020. Irrespective of this, many countries in Europe have seen a rise in pet adoption from late 2020.

The market for Europe pet oral care products market is segmented into Animal, product, end user, distribution channel and country. Based on Animal, the market is segmented into cats and dogs. In 2020, the dogs segment held the largest share and cats is expected to the fastest growing segment over the forecast period. Based on product the Pet oral care products market is divided into mouthwash/rinse, tooth brush and paste, dental cleansing sprays, anti-plaque pens, and other product types. In 2020, the tooth brush and paste segment held the largest share and dental cleansing sprays is expected to the fastest growing segment over the forecast period. Based on the end user the market is segmented into veterinary hospitals, private clinics, and home care. The home care segment accounts for largest market share in the 2020 and is also expected to the fastest growing segment over the forecast period. Similarly, based on distribution channel, the market is bifurcated into supermarkets/hypermarkets, online channels, specialized pet shops, and other distribution channels. The specialized pet shops segment contributed a substantial share in 2020 and online channels is expected to the fastest growing segment over the forecast period in the pet oral care products market. 

Vetoquinol SA; Dechra Pharmaceuticals PLC; AllAccem, Inc.; Virbac; CEVA; Nestle; and Mars, Incorporated are among the leading companies in the pet oral care products market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, the CEVA Company has announced the complete acquisition of IDT Veterinary Business Assets of IDT Biologika GmbH. The acquisition has enabled to strengthen the veterinary biopharmaceutical and R&D activities of CEVA.

The report segments the Europe Pet Oral Care Products Market as follows:

Europe Pet Oral Care Products Market – By Animal Type

• Cats
• Dogs

Europe Pet Oral Care Products Market – By Product Type

• Mouthwash/Rinse
• Tooth Brush and Paste
• Dental Cleansing Sprays
• Anti-Plaque Pens
• Other Product Types

Europe Pet Oral Care Products Market – By End User

• Veterinary Hospitals
• Private Clinics
• Home Care

Europe Pet Oral Care Products Market – By Distribution Channel

• Supermarkets/Hypermarkets
• Online Channels
• Specialized Pet Shops
• Other Distribution Channels

Europe Pet Oral Care Products Market – By Country

• U.K.
• Germany
• France
• Italy
• Spain
• Rest of Europe