Report : Europe Personal Care Wipes Market Forecast to 2027 - Covid-19 Impact and Regional Analysis by Product Type (Baby, Facial and Cosmetic, Hand and Body, Flushable, Others); Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online, Commercial and Industrial, Others); and Country

Growth of personal care industry isprojected to escalate antibacterial personal wipes market growth at CAGR of 7.9%


According to the latest market study on “EuropeAntibacterial Personal Wipes Market to 2027 - COVID-19 Impact and Analysis and Forecast - By Product Types (Sanitizing, Skincare, Wound Cleaning); Distribution Channel (Supermarket and Hypermarket, Convenience Stores, Online, Others), and Country,”the market was valued at US$ 1,396.84 million in 2018 and is projected to reach US$ 2,605.90 million by 2027; it is expected to grow at a CAGR of 7.9% from 2019 to 2027. The report highlightskey driving factorsand also the prominent players and their developmentsin the market.


Wipe is a small moist cloth that is being widely used for sanitizing and skin care purposes. Amongst various types of wipes available, consumers increasingly prefer the antibacterial wipes for personal care applications. Anti-bacterial personal wipes are a tissue, paper, or nonwovens, which are infused with anti-bacterial ingredients and solution to effectively kill 99.9% of harmful germs. Such wipes are subjected to light rubbing or friction to remove dirt or bacteria and helps to maintains freshness in the skin. The shift toward healthy lifestyle and rising focus toward sanitation and well-being has driven the demand for antibacterial wipes for personal care applications.


Antibacterial personal wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers. To capitalize on the surging demand, key wipe manufacturers are introducing antibacterial personal wipes for both male and female skin types. These factors boost the demand for wipes Europe. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson's under the brand name Clean and Clear, offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, miniaturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would in turn drive the growth of the wipes market during the forecast period.


The demand for wipes is expected to increase in the European countries such as the Germany and the UK due to rising awareness about specialty wipes and high focus on cleanliness and sanitation. Moreover, other factors such as rapid urbanization and changing lifestyles have led to a surge in demand for personal care products including body, hand and facial wipes. Additionally, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in Europe. Further, focus toward research and development activities has driven the demand for constant product innovation and use of environment friendly wipes.

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. According to the latest WHO figures, there are more than 6,632,985confirmed cases, including 391,136deaths. Increase in the number of hospitalizations related to COVID-19 cases has created a strain on the supplies of pharmaceutical and personal hygiene products such as antibacterial personal wipes. This represents a significant opportunity for wipes manufacturers.


ConvaTec Group plc , Diamond Wipes International Inc, Edgewell Personal Care, Guardpack, Reckitt Benckiser Group plc , and Rocklineare among the well-established players present in the Europeantibacterial personal wipes market.

Europe Antibacterial Personal Wipes Market Revenue and Forecast to 2027

Europe Antibacterial Personal Wipes Market


The report segments the Europeantibacterial personal wipesmarket as follows:

By Product Type

  • Sanitizing
  • Skincare
  • Wound Cleaning

By Distribution Channel

  • Supermarket and Hypermarket
  • Convenience Store
  • Online
  • Others


  • Germany
  • UK
  • Russia
  • France
  • Italy
  • Rest of Europe


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